About Scott Martin

Scott Martin is a direct response copywriter based in Charlotte, North Carolina. He has also written or edited 18 books including The Book of Caddyshack: Everything You Always Wanted to Know About the Greatest Movie Ever Made. Scott provides free resources for marketers including direct response checklists.

    Connect here:
  • facebook
  • googleplus
  • linkedin
  • twitter
  • youtube

Articles by this author:

2 Ways to Craft Successful Sales Copy: Which is Right f...

As a direct response copywriter, my job is to persuade people to buy a product or use a...

Continue reading...

The Problems You Face as a Marketer… And They’re Se...

On the “most difficult tasks on the planet” scale, I place marketing toward the top. It’s not...

Continue reading...

Attention Grabbers: 5 Essentials to Make Your Marketing...

Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a...

Continue reading...

Is Copy Dead? The Surprising Answer …

Poke around the Internet and you’ll find articles and blogs detailing the death of copy and, much...

Continue reading...

16 Rules to Make Your Email Rock

Email is a lot like the fax machine. Antiquated. Totally annoying. Ugly. Taking up space. But...

Continue reading...

Does Your Marketing Have Personality? Why It’s Import...

When I’m in the mood to buy a product or service, and it’s a significant purchase, I’m going...

Continue reading...

10 Tempting Reasons to Take Your Copy Seriously

The top copywriters earn more than top doctors. This may seem crazy as doctors save lives and...

Continue reading...

The Pro Copywriting Trick that Gets Prospects to Say Ye...

If you’re writing copy, you’re not writing. You’re selling. And to sell a product or service,...

Continue reading...

10 Reasons to Use TONS of Copy on Your Landing Pages

You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in...

Continue reading...
Get conversion optimization, design and copywriting articles FREE >>>