About Scott Martin

Scott Martin is a direct response copywriter based in Charlotte, North Carolina. He has also written or edited 18 books including The Book of Caddyshack: Everything You Always Wanted to Know About the Greatest Movie Ever Made. Scott provides free resources for marketers including direct response checklists.

    Connect here:
  • facebook
  • googleplus
  • linkedin
  • twitter
  • youtube

Articles by this author:

Let Me Press Your Buttons: 6 Rules for Clickable CTA Bu...

What’s the different between success and failure? Or being the “best-of-the-best” and the...

Continue reading...

Headlines for Maximum Conversion: Tips, Templates &...

Whether you’re a copywriter or a marketer, conversion is ultimately your business. My goal as a...

Continue reading...

A Valuable Marketing Lesson from Scottish Politics

On September 18, voters in Scotland will go to the polls. It’s a referendum: yes or no. The...

Continue reading...

Do Prizes and Awards Improve Your Revenue? The Surprisi...

On occasion, I like to visit a local establishment called Sir Edmond Halley’s in my adopted home...

Continue reading...

How to Get the Only Marketing Education that Matters

If you really want your marketing to rock, the last thing you should do is get a degree in...

Continue reading...

Marketing is ONLY For the Brave and Thick-Skinned: Take...

“The problem with most copywriters is they don’t think in terms of selling,” says David...

Continue reading...

2 Ways to Craft Successful Sales Copy: Which is Right f...

As a direct response copywriter, my job is to persuade people to buy a product or use a...

Continue reading...

The Problems You Face as a Marketer… And They’re Se...

On the “most difficult tasks on the planet” scale, I place marketing toward the top. It’s not...

Continue reading...

Attention Grabbers: 5 Essentials to Make Your Marketing...

Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a...

Continue reading...
Get conversion optimization & A/B testing articles FREE >>>