About Scott Martin

Scott Martin is a direct response copywriter based in Charlotte, North Carolina. He has also written or edited 18 books including The Book of Caddyshack: Everything You Always Wanted to Know About the Greatest Movie Ever Made. Scott provides free resources for marketers including direct response checklists.

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Articles by this author:

Defining Happiness: The Oft-Forgotten Key to Conversion...

In part one of this blog series, I detailed the “conversion importance” of discovering what...

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Defining Happiness: The Oft-Forgotten Key to Conversion...

Andrew Wood, the marketer who introduced me to direct response copywriting always said (and still...

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Let Me Press Your Buttons: 6 Rules for Clickable CTA Bu...

What’s the different between success and failure? Or being the “best-of-the-best” and the...

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Headlines for Maximum Conversion: Tips, Templates &...

Whether you’re a copywriter or a marketer, conversion is ultimately your business. My goal as a...

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A Valuable Marketing Lesson from Scottish Politics

On September 18, voters in Scotland will go to the polls. It’s a referendum: yes or no. The...

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So You Won An Award? Now What?

On occasion, I like to visit a local establishment called Sir Edmond Halley’s in my adopted home...

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How to Get the Only Marketing Education that Matters

If you really want your marketing to rock, the last thing you should do is get a degree in...

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Your Campaign Failed? GREAT!

“The problem with most copywriters is they don’t think in terms of selling,” says David...

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2 Ways to Craft Successful Sales Copy: Which is Right f...

As a direct response copywriter, my job is to persuade people to buy a product or use a...

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