About Russ Henneberry

Russ Henneberry is the Editorial Director at Digital Marketer. He's worked on digital marketing projects for companies like CrazyEgg, Salesforce.com and Network Solutions. You can connect with Russ on Twitter, LinkedIn, Google+ or on his blog.

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Articles by this author:

How To Get Buyers To Take Action With A Strange But Effective Concept

get-online-buyers-to-take-action

That’s the goal, right?  We want buyers to take action.  The action of buying. But it’s not easy.  Time-starved, highly caffeinated Internet surfers are a tough crowd to pin down.  In most cases, you need them to take action now or they vanish. But here is the strange part, and hear me out here… Perhaps, […]

How To Cash In On The 5 Reasons People Buy Products Online

reasons-people-buy-products-online

Why do people buy products online? eCommerce sales worldwide rose to over $600 billion in 2011. But consumers won’t simply buy anything from anybody online.  Products with a big price tag and things that are perishable are among the most difficult types of items to sell online.  Not to mention products that people want to […]

6 Reasons Search Engine Traffic Will Flee Your Website

ppc-seo-traffic

There is a reason that traffic from search engines is hard to please.  Six reasons actually. When a site visitor arrives after being referred by a friend or family member in an email or from Facebook, we call it Referral Traffic.  It’s a warmer lead then the folks that come in cold from Search Engine […]

The 100% Avoidable Reason People Say “No” To Your Online Offer

sell-from-computer-screen

Here’s the problem: You aren’t there to persuade them.  Your personable charm, small talk and neatly pressed shirt have no impact on the sale. The prospect, alone and safe from high-pressure sales people, stares at your web page — credit card in hand. What makes them say ‘yes?’ Hold your horses, here is a better […]

3 Landing Page Testing Barriers And How To Overcome Them

Overcoming Landing Page Testing Barriers

So, you’re not testing. You aren’t looking at heat map data like Crazy Egg provides.  You aren’t running Google Website Optimizer. And, I think I know why.  If you aren’t testing, I am going to go out on a limb and say that it is because of one of the three barriers below. Barrier 1:  […]

Did Google Get It Right With This Google Drive Product Launch Video?

google-drive

Look out DropBox.  Here comes Google Drive. In late April, Google launched Google Drive, a cloud file storage and sharing service that competes with the likes of DropBox. As with most of their products, the launch was with little fanfare. No widespread use of television, radio or print.  No Google Drive billboards. The news spread […]

Is Your Landing Page Copy Outsmarting Your Prospects? Use This Free Tool To Find Out

reading-level-landing-page

The readability of your landing page copy is critically important. If the prospect that is reading your copy can’t understand it, there is…

A Simple Question That Will Streamline Your Logo Design Process

logo-question

Design is subjective. It’s not math.  Math is easier.  2 + 2 = 4.  There is no arguing that.  It’s a fact. But design is interpretable.  You know… the whole “beauty is in the eye of the beholder” thing. As a result, there is nothing more nerve racking than hitting the send button on an […]

How To Create a Slam Dunk Mobile App (Inspired By March Madness)

mission-baed-mobile-apps

We pay lip service to “designing for the end user” and “creating a better experience for users.” But we don’t always execute. If you are designing a mobile app, there is no question more important than the following: “What missions will my end user be trying to accomplish using this application?” Make a list.  Prioritize […]