About Russ Henneberry

Russ Henneberry is the Editorial Director at Digital Marketer. He's worked on digital marketing projects for companies like CrazyEgg, Salesforce.com and Network Solutions. You can connect with Russ on Twitter, LinkedIn, Google+ or on his blog.

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Articles by this author:

How To Use Google Analytics Intelligence Events To Make Intelligent Decisions


Google Analytics Intelligence Events are one of the most powerful and underutilized tools in Google Analytics. Allow me to explain what they are and then run through an example of how I use them when running The Daily Egg blog. What are Google Analytics Intelligence Events? As we speak, Google Analytics is collecting data about […]

A Smart Way To Use Google Analytics To Guide Your Business Blog


One of the reports I look at every three months for The Daily Egg blog is the number of subscribers at the post level. If you need convincing as to the importance of an email list for a business blog, read this.  Otherwise, let us move on.  What I have found is that it is […]

Is The Quest For ROI Killing Social Media Marketing?


Social media marketers:  we have a problem. Business owners don’t know what to believe about social media marketing.  And, as the saying goes, a confused mind always says no. Some of the data points from IBM’s Black Friday report are stunning. Shoppers referred from social networking sites such as Twitter, Facebook and YouTube accounting for […]

What Do You Think Of This Macy’s Black Friday Promotion?


The majority of Americans are out shopping. I’m cruising the web analyzing why and how they are shopping.  Let’s take a look at a Black Friday ad on the website of one of America’s largest clothing retailers, Macy’s. Click to enlarge – I’ve labeled the image below with numbers that correspond with the analysis below […]

The Top Reasons For Shopping Cart Abandonment Explained [Infographic]

Abandoned Shopping Cart Infographic

With Black Friday literally hours away, we turn our attention to an alarming trend in eCommerce – shopping cart abandonment. Here is the bad news… according to comScore, 67% of shopping carts are abandoned just before the purchase is made. Here is the good news… there is a huge opportunity for increased sales, if you […]

Does Traffic From Twitter or Facebook Generate More Email Subscribers?


Here at The Daily Egg, we like to use data to drive our decision making. Here’s the question: Should I be committing more time to Twitter or Facebook? For this blog, there are two main goals: Increase sign ups for the Crazy Egg software free trial Increase email subscribers Today, we are going to look […]

An Analytic Look Behind The Scenes Of The Crazy Egg Business Blog


The Daily Egg just had its 1st birthday.   Let’s peel back the curtain a bit and discuss what goes on behind the scenes with this business blog. I have created a category called Blogging For Business and will be publishing some content on the act of building, running and measuring a business blog in […]

The Most Important Takeaway From This New Google Research


Have you heard of the Zero Moment of Truth? The original Zero Moment of Truth (ZMOT) ebook from Google outlined a very important shift in the way people buy today. If I had to boil the gist of ZMOT down to one sentence it would be: Before we buy, we research. Likely not earth shattering […]

What Is Information Architecture (IA) And How Can It Increase Sales?

What Is Information Architecture

What is Information Architecture (IA)? Here is the boring schoolbook definition… IA is the categorization of information into a coherent structure that people can understand quickly. Translation:  IA helps people find stuff on your website. It connects people to the content they’re looking for at a particular point in time. Solid IA takes into account […]