About Russ Henneberry

Russ Henneberry is the Editorial Director at Digital Marketer. He's worked on digital marketing projects for companies like CrazyEgg, Salesforce.com and Network Solutions. You can connect with Russ on Twitter, LinkedIn, Google+ or on his blog.

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Articles by this author:

The Best Website KPI’s For Three Different Website Types

Best Website KPI's and Metrics

Beatles lead guitarist George Harrison penned this famous song lyric in 1988, “If you don’t know where you’re going, any road’ll take you there.” You know you should be measuring your digital marketing efforts but what should be measured? The answer, of course, is that it depends.  What kind of website do you have?  What […]

Don’t Cry About Not Provided SEO Keywords. Set Up Internal Site Search Analytics


Google is like a bartender.  Everyone loves them until last call. Google has been getting us drunk on data for well over a decade now. And, by giving us access to the free Google Analytics, the drinks have been on the house. But things changed when just over a year ago, Google began encrypting keyword […]

How Does Google Analytics Attribute Goal Conversions?


Let’s be honest. This is one of the reasons Mark Twain liked to say, “There are three kinds of lies: lies, damned lies, and statistics.” Failure to understand how your analytics program is attributing conversions can lead you to make some very bad marketing decisions. I’ll show you what I mean in a second. First, […]

How To Sell Using Fear


Fear is persuasive. It’s automatic and, to some extent, out of our control.  It’s built into our operating system as a defense mechanism from the old days when the most important question was, “Can I eat it or can it eat me?” Getting people to take action in some cases seems to virtually require the […]

The Twelve Most Popular Posts of 2012


Thank you to all of our customers and readers in 2012.   We had nearly 1/2 million unique visitors in 2012 and we appreciate each and every one of you! Here is a round up of 12 of the most popular posts from 2012. 13 Experts on the Single Best Piece of Advice for Improving Conversion […]

How To Sell With Six Words Or Less


It’s the most concentrated form of marketing — the tagline. When done right, a tagline can pack an explosive marketing punch in just a few words. But the lessons learned here extend far beyond taglines.  The psychology behind these brilliantly crafted bits of marketing can be applied to every level of marketing communications. Let’s take […]

A Content Marketers Guide To Creating Curiosity


If you want more attention for your content, learn to excite curiosity. Curiosity is one of the critical levers successful content marketers use to sell products, services and ideas in this increasingly noisy world. Let’s take a look at the research. What creates curiosity? According to research by Carnegie Mellon’s George Loewenstein, curiosity occurs when […]

See Google Analytics Data Clearly With These 3 Little Known Tricks


When looking at Google Analytics data, sometimes your just one click away from an insight that will change your business. One simple trick could be the difference between seeing something valuable and not. Here are three Google Analytics tricks will help you quickly get the business insight you need from your data. 1)  Weighted analytics […]

Download To Kindle: Your Customer Creation Equation [No Charge but Last Day]

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One of Crazy Egg’s favorite conversion experts, Brian Massey – The Conversion Scientist™, has written an outstanding book called Your Customer Creation Equation.   And apparently Brian has been blinded by the holiday spirit, because he is giving away the Kindle version at no charge until the end of the day today, December 19th. If […]