About Russ Henneberry

Russ is the former content manager and editor of The Daily Egg. He now works his magic at Salesforce.com.

He is interested in content marketing, conversion and analytics. If he's not writing or digging through Google Analytics, you'll find him on the lake with a fishing rod in his hand.

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Articles by this author:

How To Remove Ugly URL Parameters from Google Analytics...

Is Google Analytics cluttering up your reports with 100′s or thousands of unique pages that...

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6 Landing Page Optimization Pros Critique A Turbo Tax P...

As if you needed another reminder of the looming tax deadline on April 15th (in the U.S.) our Crazy...

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View Only Mobile Traffic (And 3 other uses for Google A...

Google Analytics profile filters rock. The most common use is to include or exclude data in your...

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The Art of the Sales Letter [Infographic]

These masters of persuasion perfected the art of the sales letter starting in the 19th century with...

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How To Use Google Analytics New Attribution Modeling To...

One of the knocks on Google Analytics has been the way it handles goal attribution. Translation:...

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Is Audio The Next Big Thing In Digital Marketing? [Info...

Key Takeaways: Audio content has a distinct advantage:  Audio is “eyes free” content...

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January’s Best: 12 Links for the Conversion, Ana...

Let’s get right to it. This is the maiden voyage of a segment we are starting in 2013 called...

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Why Is Google Analytics Inaccurate?

So you noticed, eh? Google Analytics is inaccurate. There’s a reason for that, actually there...

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How Consumers Use Mobile In The Marketplace [Infographi...

As we speak, consumers are researching products and services, making purchases and then talking...

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