About Russ Henneberry

Russ Henneberry is the Editorial Director at Digital Marketer. He's worked on digital marketing projects for companies like CrazyEgg, Salesforce.com and Network Solutions. You can connect with Russ on Twitter, LinkedIn, Google+ or on his blog.

    Connect here:
  • facebook
  • googleplus
  • linkedin
  • twitter

Articles by this author:

How To Remove Ugly URL Parameters from Google Analytics Reports

Remove Ugly URL Parameters

Is Google Analytics cluttering up your reports with 100’s or thousands of unique pages that don’t really exist? The problem is created by ugly URL’s.  You know what I mean when I say ugly URL’s? Here’s an ugly one: http://www.crazyegg.com/welcome?txn=222050&tl=30 What makes it ugly is the ?txn=222050&tl=30 These are parameters that are appended to the URL […]

6 Landing Page Optimization Pros Critique A Turbo Tax PPC Landing Page


As if you needed another reminder of the looming tax deadline on April 15th (in the U.S.) our Crazy Egg landing page optimization pros are critiquing a landing page for Turbo Tax. Below is the PPC landing page our experts critiqued.  This page is the result of clicking on a Google AdWords ad for the […]

View Only Mobile Traffic (And 3 other uses for Google Analytics profile filters)

Google Analytics Profile Filters

Google Analytics profile filters rock. The most common use is to include or exclude data in your reports based on some kind of parameter. You might want to: View only (or exclude) data from mobile traffic View only (or exclude) data from a particular domain View only (or exclude) data from a particular location Here’s […]

The Art of the Sales Letter [Infographic]

The Art of the Sales Letter

These masters of persuasion perfected the art of the sales letter starting in the 19th century with copywriters like Robert Collier and Leo Burnett. Along came such greats as Claude Hopkins, David Ogilvy and Joe Sugarman to perfect the art of the sales letter. Hear what the masters of persuasion had to say about crafting […]

How To Use Google Analytics New Attribution Modeling Tool (And how to get it)

Google Analytics Attribution Modeling Tool

One of the knocks on Google Analytics has been the way it handles goal attribution. Translation:  the way that Google Analytics currently gives credit to a conversion (a purchase, a form fill, a donation, etc) can be very misleading. Google Analytics currently attributes credit for a conversion using the Last Interaction Model.  If you want […]

Is Audio The Next Big Thing In Digital Marketing? [Infographic]

SingleGrain_Is audio the next big thing in digital marketing_Final (1)

Key Takeaways: Audio content has a distinct advantage:  Audio is “eyes free” content – Tweet this quote Digital radio revenue is growing faster than any other audio channel – Tweet this quote 40% of Americans listened to online radio over the last month – Tweet this quote In 2012, Pandora listeners consumed 935,451 years of audio content – Tweet this […]

January’s Best: 12 Links for the Conversion, Analytics and Copywriting Minded


Let’s get right to it. This is the maiden voyage of a segment we are starting in 2013 called A Dozen Eggs. These are (in this marketer’s opinion) the best conversion, analytics and copywriting articles from January of 2013. Here is the January 2013 edition of A Dozen Eggs. Conversion Optimization Beauty Pays: Beautiful Websites […]

Why Is Google Analytics Inaccurate?

Why is Google Analytics Inaccurate

So you noticed, eh? Google Analytics is inaccurate. There’s a reason for that, actually there are several. Here’s a fairly exhaustive list that I have divided into two categories: Stuff you can fix Stuff you have no control over Ready to find out why your Google Analytics is inaccurate?  Here we go… Google Analytics Errors […]

How Consumers Use Mobile In The Marketplace [Infographic]

How Consumers Use Mobile In The Marketplace

As we speak, consumers are researching products and services, making purchases and then talking about their experience with that product or service with their friends in social networks.   All from a device that fits in their back pocket. Click the image to view the full sized version Embed this infographic:  Copy the code in the […]