About Ruchi Pardal

Ruchi Pardal is Director of ResultFirst, a digital marketing firm that cares deeply about what its clients are getting for their investments.

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Articles by this author:

3 Landing Page Resolutions for the New Year

Crowd in motion blur

It’s that time of the year again. Just a few weeks into the New Year. Your New Year resolutions are still going strong… or may be beginning to fizzle… again! But you still have new hopes for your business. Just as the long-term benefits of any personal resolution (morning workouts anyone??) do not make you stick […]

Why Your Marketing Is a Losing Battle (and What to Do about It)

marketing can be a losing battle

Ok, I confess: Creating high-conversion marketing is a bloody hard work. You know what usually happens. You create your first landing page. You have a hard time believing that it’s yawn-inducing and way too corporate. Then, worried about the fact that it’s getting you little to no results, you start experimenting with it. And you […]