About Ritika Puri

Ritika Puri is a San Francisco based blogger who writes about trends in business, internet culture, and marketing. She's inspired by the intersection between technology, entrepreneurship, and sociology.

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Articles by this author:

How To Market a Start Up: An Interview With A Geek in Stiletto Heels

Renee Warren of Onboardly

Start ups need more than great technology and products — they need strong marketing to gain traction in this hyper competitive environment. The challenge is that more often than not new ventures are starting at ground zero. They don’t have multi-million dollar advertising budgets, and they definitely don’t have time to mess around. That’s where Renee Warren and […]

How To Diagnose Costly Website Problems For Just $29

Diagnose Website Problems

Numbers, pie charts and statistics can only do so much. At some point you’re going to need to need to see how a real human being interacts with your website. Enter UserTesting.com. For as little as $29 (and often within a couple of hours of ordering) you will receive a video of a real person […]

6 Ways To Market To The Last Minute Holiday Shopper

last-minute-shopper

It’s officially holiday crunch time. There are plenty of procrastinators scouring the web for deals and there’s no time to waste. So let’s take a look at six ways to nab your share of those last minute sales. 1.  If you can still get it there, let ’em know Imagine a panicked shopper hunting around […]

3 Must-Try Rockstar Video Marketing Ideas

highly-effective-copy

Thinking of launching a video marketing strategy? Not sure where to start?  Here’s three inexpensive ideas for video marketing for your inspiration. These video marketing ideas are (1) conversion-driven, (2) awesome for customer engagement, (3) exceptionally creative, and (4) approaches that you can replicate with even a small business budget. 1. Wrappled: Solve a Customer […]

5 Usability Lessons from Website Eye Tracking Studies

lessons-eye-tracking-studies

If your website isn’t usable, you don’t have a chance. Eye tracking studies have been important for helping website owners understand how visitors are browsing your website. Reputable experts and brands have been conducting this type of research for decades. Here are 5 lessons you can learn from these website eye tracking studies. 1. People […]

20 Power Words That Will Electrify Your Online Advertising

Power Words Online Advertising

A recent Interactive Advertising Bureau (IAB) study revealed that online advertising accounted for 3.7 percent of the United States’ gross domestic product (GDP) in 2011. At a loss for words? It could be the case that your ads are too. Marketers are competing with millions of other advertisers for audience eyes. Website visitors see a lot of online […]

5 Companies With Profitable Online Customer Communities

Online Customer Community

Thinking of building an online customer community? Not sure where to start? Check out these five sources of inspiration. ModCloth: Let The Community Pick Your Inventory Ever wanted to become a virtual fashion buyer? If so, you should hop on over to women’s clothing retailer ModCloth, where you can participate in their ‘Be the Buyer’ […]

9 Questions To Ask Before You Publish Your Next Online Ad

Questions To Ask Before Publishing Online Ad

Are you having trouble writing online ads that get people to take action? You’re not alone.  The ugly truth of online media is that marketing messages frequently fall flat. It’s not for lack of effort, either – your copy might be a literal masterpiece. But what good is beautiful marketing writing if it doesn’t yield high […]