About Ritika Puri

Ritika Puri is a San Francisco based blogger who writes about trends in business, internet culture, and marketing. She's inspired by the intersection between technology, entrepreneurship, and sociology.

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Customer Engagement Tactics That Go Beyond Tweets & Shares

diamond rings of different colors

Looking for a quick solution to customer engagement? Maybe you’ve bought into content marketing and social media for just that reason. But it’s important to realize that simply posting articles and tweets isn’t enough. Content marketing needs more than great writing to yield results.  As much as you focus on blogging, producing videos, and publishing […]

Social Proof Meets Storytelling to Build an Awesome Brand

High five!

Conversion optimization is a discipline where art meets science — and the principle of social proof balances both. If your brand is truly awesome, you’ll have people backing you: experts, customers, cheerleaders, celebrities, and more. Those community endorsements funnel back into your business’s bottom line in the form of conversions. In short, word of mouth marketing […]

May’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

crazy eggs

No excuses — it’s time to catch up on your reading. Grab your tablet, head outside for some sun, and get straight to your much-deserved brain-break. Here are (in this marketer’s opinion) May’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. Conversion Rate Optimization for B2B Post by SiteTuners In the B2B market, mistakes and missed opportunities […]

App Economics & Unbridled Opportunity: a Mobile Marketer Gold Rush?


It’s hard to believe that seven years ago, the app industry didn’t exist. And today? U.S. Consumers spend more than two hours on apps every day The average user has more than 100 apps on their mobile device The apps economy has created more than half a million jobs The apps industry is worth $25 […]

April’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting


You know what they say about April showers, right?  The same holds true for the world of digital marketing. Jumping into your company’s Q2, this has been a month of hard work, long hours, and rigorous business-building. Now, it’s time to unwind and celebrate the beginnings of a beautiful new month. So let’s get to […]

March’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting


March flew by, didn’t it? The end of the month probably means that you’re wrapping up your business’s first quarter. In other words, you really need a break. So let’s get  to the good stuff — here are (in this marketer’s opinion) March’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. Make a Big Impact on Your […]

13 of the Best Heatmap Articles on the Internet

web design trend

What’s a heatmap, you ask? Oh — just one of the most valuable tools for diagnosing costly user experience problems. By using software like Crazy Egg, you’ll be able to understand where people are clicking, where they’re scrolling, and where you need to make changes to improve conversions. Have a read through these 13 articles and […]

February’s Best: A Dozen Posts for Analytics, Conversion, and Copywriting Rockstars


No excuses — it’s time to take a break and catch up on your reading. If you’re hungry for reading material but limited on time, don’t worry — we’ve done the searching, filtering, and analyzing for you. Here are (in one marketer’s opinion), the best of the best conversion optimization, analytics, and copywriting articles from February 2013. […]

23 Landing Page Optimization Articles From The Best In The Business


If you’re reading this blog, you’re probably as obsessed with landing pages and conversion rates as we are. And you’re probably looking for some great learning material. We’ve assembled some of the best landing page optimization articles from the brightest minds in the business. First and foremost, if you haven’t read Landing Page Optimization by Tim […]