About Ritika Puri

Ritika Puri is a San Francisco based blogger who writes about trends in business, internet culture, and marketing. She's inspired by the intersection between technology, entrepreneurship, and sociology.

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Selling to Millennials: 3 Must-Have Conversion Tactics

selling to millennials

What’s with young people these days? We’re relentlessly critical, wear flip-flops to work, and aspire to change the world. It’s an understatement to say that we have a bad rap, and the good old Internet has gone so far to call us narcissistic. Some of us would rather watch cat videos than read the news. […]

August’s Best: A Dozen Fresh Perspectives on Analytics, Conversion and Copywriting


How was your commute to work this morning? Did you, by any chance, notice heavy traffic on the freeway? Did red lights feel just a little bit too long? Did you see kids with backpacks at virtually every crosswalk? Yep, that’s right. Back to school season is here already – which means that it’s time for CrazyEgg to publish […]

14 Surprising Internet Trends that Marketers Will Love

internet trends

At the heart of every marketing strategy is a human-to-human bond. If you want to generate sales, you need to think beyond clicks, impressions, pageviews, and shares to understand how people really use the Internet. A key place to start looking is how the Internet has evolved in the last 10 years and why certain trends […]

July’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

dozen eggs

What’s better than the fact that you still have another month of summer? Conversion optimization, of course. Let’s cut to the chase then.  Here are (in this marketer’s opinion) July’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. Fix Your Landing Page Mistakes and Increase Conversions Post by: Peep Laja via Unbounce You know what […]

How Power Words Can Help You Sell

powerful, strong woman

We know great marketing copy when we see it. With just a few words, brands are able to appeal to our deepest desires, personal goals, and hopes to be our best. Without even blinking or thinking twice, we’re ready to click ‘add to cart’ or ‘learn more.’ And it’s because of great copywriting. How do […]

5 Conversion Experts Weigh in on User Psychology


Psychology is an unstoppable force of nature. As tech savvy, opinionated, and intellectual as we are, our instincts inevitably kick in. From subtle designs to bold colors, we’re constantly relying on signals to guide us through key decision-making moments. Consumer behavior is no different. The decision-making process is just as straightforward as it is complex. […]

June’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting


Hopefully, you’re reading this roundup pool-side with a delicious pina colada in hand. What better way to brighten your summer day than great content from amazing marketers? Here are (in this marketer’s opinion) June’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. 5 Landing Page Strategies Your Competition Hasn’t Thought of…Yet Post by Tommy Walker […]

Landing Page Strategies that Serve Up Delicious Results

recipe for landing page

Landing pages are mission-critical to your marketing strategy. You can drive all the traffic in the world, but if you’re failing to make that momentary connection, you’re throwing your branding dollars out the window. Do your high bounce rates bring you to tears? Do you feel like you’re flushing your web traffic down the toilet? […]

Paving the Path to Sales: The Conversion Funnel Explored

conversion funnel

As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a close look at this concept? When users visit your website, they may not  be ready to make an immediate purchase. That’s why your job exists as a marketer —  you […]