About Ritika Puri

Ritika Puri is a San Francisco based blogger who writes about trends in business, internet culture, and marketing. She's inspired by the intersection between technology, entrepreneurship, and sociology.

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The Shifting SEO Landscape in 3 Infographics


If you read the CrazyEgg blog, you’re probably well aware that the SEO landscape has evolved leaps and bounds over the last five years. Overnight, shady tactics like keyword stuffing and linkwheels have become obsolete. But here’s the thing. Marketers are still having trouble getting SEO out of their minds. That isn’t a bad thing. […]

March’s Best: Favorites in Analytics, Conversion, and Copywriting


A little bird told me that sunshine is just around the corner. Here in San Francisco, it’s been t-shirt weather for most of the winter. But I’ve still spent most of my time inside, working with clients to optimize their marketing strategies. It’s time to take a break, head outside, and finally catch up on […]

February’s Best: Favorites in Conversion, Analytics & Copywriting

dozen eggs

No excuses—it’s time to catch up on your reading. Grab your tablet, head over the office couch (or lounge, or wherever you go to relax), and get straight to your much-deserved brain-break. Here are (in this marketer’s opinion) February’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. The Dos and Don’ts for On-Boarding Walkthroughs […]

January’s Best: Favorites in Analytics, Conversion, and Copywriting


The first month of the year has come and gone. Yikes! Is anybody else wishing that time would just slow down so we could fully embrace life’s wonderful moments? Pretty soon, the holidays are going to happen all over again. You deserve a break to reflect on all the great things you accomplished this month, so […]

December’s Best: Favorites in Analytics, Conversions, and Copywriting


Is it just me, or was Q4 totally insane? It’s an understatement to say that 2013 was a phenomenal year for the online marketing world. One report forecasts the year’s digital ad spend to be more than $500 billion. Tomorrow begins 2014. For ROI-driven marketers, there is no Q1 lull. So long that you have a consistent sales […]

November’s Best: Our Favorites in Analytics, Conversions, and Copywriting


No excuses—it’s time to take a brain break from the business of Q4 and catch up on your reading. We know you’re busy. And yes, we know, if you live in the U.S., you’re still in a turkey coma from Thanksgiving. We’ll save you the effort of reading a lengthy intro and take you right […]

The Holidays Meet Mobile: 3 Ways to Boost Conversion

shopping bags

A recent Pew survey points out that last year, nearly 58% of cell phone users used their phones for guidance on purchasing decisions while inside a physical store. And that’s just the beginning. A recent study from Deloitte revealed the following trends for 2013: 69% of consumers will shop online 58% will compare prices 58% […]

October’s Best: A Dozen Fresh Perspectives on Conversions, Analytics, and Copywriting


It’s Halloween. (Or yesterday was.) That means marketers are well-entrenched in the 2013 holiday season. You’re reading this post at a critical junction where tomorrow, it’s going to be too late to prep for the busiest shopping days of the year. With this roundup, we’ll focus on what you need to hit the ground running. […]

September’s Best: A Dozen Fresh Perspectives on Analytics, Conversions, and Copywriting


Guess what? It’s officially holiday crunch time. If you’re a marketer, “happy Halloween, happy Thanksgiving, and merry Christmas” should be what’s running through your head right now. Feeling overwhelmed? Procrastination is always the best remedy. Thankfully, we’re here to help. Here are (in this marketer’s opinion), September’s best conversion, analytics and copywriting articles for your reading […]