About Lee Frederiksen

About the Author: Lee W. Frederiksen, Ph.D., is Managing Partner at Hinge, a marketing firm that specializes in branding and marketing for professional services. Hinge is a leader in rebranding firms to help them grow faster and maximize value. Lee can be reached at LFrederiksen@hingemarketing.com or 703-391-8870.

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Articles by this author:

How to Build Your Reputation as an Expert

This story is familiar for many professional services firms: You know your firm is full of experts....

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Referrals are Not Enough: How Buyers Evaluate Professio...

How do prospects evaluate you as a professional services provider? Lots of firms will give you a...

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Closing the Perception Gap, Closing the Sale

What are the elements that make the biggest difference in your conversion rate? You might be...

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Are You a High-Growth Firm? Top 10 Marketing Tools Reve...

If you want to grow faster and be more profitable, study the firms that are already doing it....

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