About Leanne Byrom

Leanne Byrom has 13 years experience in digital solution design and delivery including user experience, information architecture, usability, development and project management of a wide range of internet, intranet, mobile device and software applications.

Solid technology and delivery background working across multi-cultural audiences and requirements cross sector but with a focus on ecommerce, retail and financial services.

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Articles by this author:

Improve Your User Experience with This Simple Design Trick

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Looking for a simple way to enhance user experience on your website? It’s as simple as adding white space. White space refers to the empty space between paragraphs, pictures, buttons, icons and other items on your web page. In web design, it’s one of the many areas that can affect customer perception and their subsequent […]

How To Design Mental Models That Create a Superior User Experience


“Much of this article is adapted or excerpted from the book Mental Models: Aligning Design Strategy with User Behavior by Indi Young (Rosenfeld Media, 2008).” Designing something right requires that you completely understand what a person wants to get done. You need to understand how a person uses something if you’re going to get the […]

Can A “Mobile First” Responsive Web Design Boost Your Sales?


Your website analytics will prove it.  The world has gone mobile. And smart marketers and web designers are going responsive. Responsive design is a new trend in web design that uses a fluid and flexible layout. Websites are developed in HTML and through CSS3 media queries you can adapt your entire website for particular devices […]

How To Use Customer Data and Website Analytics To Create a Stellar User Experience


Do you know who your customers are, where they live, their age group or spending patterns? Do you know which of them are the most profitable, or the most active on your website – and do you know why? If you haven’t answered yes to all of these questions, read on – because understanding this […]

What The Heck Is User Experience And Why Do You Need It?


Are you wondering what all the User Experience fuss is about? User Experience (UX) is somewhat of an elusive notion with many different definitions, even amongst the UX community themselves. There is user experience involved in all product and service design however my focus here is purely on digital user experience (e.g. websites, intranets, applications, […]

6 Ways To Optimize Your eCommerce Checkout


Unfortunately, most eCommerce websites don’t do checkout very well. I believe this is mainly because the website owners business objectives have been put before the needs and wants of the customer. There are many things one can do to ensure we focus on the customers needs and change our checkout process accordingly, so I’ve listed […]