About Kevin Gao

Kevin Gao is the founder and CEO of Comm100, a leading provider of live chat software for business. As a software developer as well as a small business expert, he’s always ambitious to revolutionize the way of online customer service and communication. Follow Kevin on Google+ to find more about him.

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Articles by this author:

An Analytic Approach: How to Find and Fix Conversion Problems

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This is the final segment in a five-part series of articles on website conversion. How do you solve the biggest problems in website conversion? You read this series! Part 1: Performance Tuning Part 2: Logic and Direction Part 3: The User Interface Part 4: The Emotional Journey Today, we wrap up by talking about an […]

The Emotional Journey: Moving Customers Toward the Sale

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This is the fourth article in a five-part series on website conversion. To improve website conversion, you need to provide an emotional journey for visitors. Let’s explore. Emotion is messy, contradictory… and true. ~Nigella Lawson Merchants long ago realized that the act of purchasing is an emotional experience. The emotional level rises throughout the shopping […]

The User Interface: How to Create a Buying Environment on Your Website

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This is the third article in a five part series on website conversion. Be sure to check out Part 1, Performance Tuning, and Part 2, Logic and Direction, if you missed them. Website designers often overlook the importance of providing a pleasant environment for their visitors. They succumb to the tendency to take a best […]

Logic and Direction: How to Turn Visitors into Customers

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This is the second article in a five part series on website conversion. You can catch the first article here. People are impatient. If they don’t quickly find what they’re looking for, they’ll leave your website. Successful businesses understand this. They respond by doing everything in their power to capture people’s attention lead them down […]

Performance Tuning: 4 Things that Make or Break Usability

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Welcome to this five-part series of articles on website conversion! In this series, we’ll take a close look at ways to convert your website visitors into happy customers. Each article will focus on a set of related conversion topics and suggest specific actions you can take today to optimize your visitors’ experience. We’ll look at […]