About Kathryn Aragon

Kathryn Aragon is editor of The Daily Egg. She also offers advanced training for content marketers at KathrynAragon.com.

She is an award-winning marketer & copywriter, author, and coach who uses her 20+ years of experience in writing and publishing to help businesses develop a content strategy that drives traffic and sales.

When she's not wrangling with words or hanging out with content geeks, you'll probably find her reading or relaxing with her family.

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Articles by this author:

Facebook Marketing: From 2,500 to 1 Million Fans in Just Two Years

facebook-ads

When you think about appliance businesses, you usually imagine a brick-and-mortar showroom, with rows of bright shining refrigerators, washers and dryers. But that’s not always the case. More and more businesses exist virtually, in the cloud. And while you’d expect these businesses to sell digital solutions, there’s one company that has made its mark selling […]

The 24 Best Shopping Cart Solutions for Your Business [Infographic]

customer engagement

Building a website doesn’t automatically give you an online business. Whether you sell a product or service, your website needs to generate income. Which means you likely need an eCommerce solution that works for your business model and needs. How do you decide which one is right for you? Start by reviewing this list of […]

Home Pages that Hit the Mark (And How Yours Can Too)

home pages that hit the mark

What makes a home page great? If your answer involves fancy technology or loads of affiliate links, you’ve missed the point. According to Steve Krug in Don’t Make Me Think, the home page has four jobs: Show me what I’m looking for. Show me more. Show me where to start. Establish credibility and trust. Tall […]

The Ultimate Guide to Marketing Infographics

inforgraphic design

Love infographics? You aren’t alone. Infographics — from large to small, simple to complex — are being created and shared by marketers every day. With great success. If you’re ready to join this trend and impress your followers with creative, informative designs that build your brand, then grab your favorite drink, sit back and relax, […]

5 Tips for Injecting the Like-Factor into Your Sales Copy

like-factor

It’s true. We buy from people we like. Not the ones who give us the best deal or the best service. Not the ones who do the best work. But the ones we like the best. That being the case, getting your prospects to like you is an important part of the selling process. So […]

40,000 Words of Pure Awesomeness

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I was wracking my brain trying to decide on some awesome piece of content to share today. For the last month or so, I’ve made Fridays an infographic day, and I kind of like it. If I can, I’ll continue the trend. But this week, the best piece of content I could think of was […]

Building a Mixed-Media Campaign to Rock Customer Engagement

mixed-media campaigns

Have you noticed… Marketing is now synonymous with digital. Ten years ago, our conversations (usually circulated in print magazines) revolved around, “Do you have a website?” Now we want to know, “How much time do you give to social?” or “What are you doing to go mobile?” And we have those conversations in real time […]

Sick and Tired of a Boring Brand? Color It Vibrant

brand colors

Color matters a lot. It creates energy and excitement around your brand. Or completely detracts from it. So how do you know which colors are right for your brand? Your brand colors should have the right emotional association and match your brand’s unique style. Two infographics can show you how to do that. The color of […]

5 Common Objections Your Sales Page Must Overcome to Make the Sale

overcome objections

What’s the most important task of sales copy? Driving sales, of course. And what’s the number one reason we struggle to do it? Because our prospects are masters of resistance. That being the case, the most critical task of your sales copy is overcoming objections. So let’s look at ways you can overcome the most […]