About Kathryn Aragon

Kathryn Aragon is editor of The Daily Egg and publisher of the C4 Report.

She is an award-winning copywriter, business blogging consultant, and coach who uses her 20+ years of experience in writing and publishing to help organizations take their business to the next level.

When she's not wrangling with words, you'll probably find her reading, playing in PhotoShop, or hanging out with her family.

Connect with Kathryn on her Connect here:

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  • Articles by this author:

    How to Create a Marketing Campaign like Google (and Sur...

    Google doesn’t just talk about user experience and optimization. It shows us how to do...

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    Add This Persuasive Power Tool to Your Sales Pages

    Traditionally, direct response focuses on benefits: Pile on the benefits, and you can convince...

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    How a Pro Marketer Would Sell a Used Workout Machine on...

    It doesn’t matter whether you are writing offers for a Fortune 500 company or Craigslist. To get...

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    The Secret to Avoiding Content Writer’s Block

    Let me guess… You need content. Lots of it. But the mere fact that you need it — in high volume...

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    Is Hick’s Law Damaging Your Landing Page Results?

    There’s a rule of thumb marketers have been using for years. It’s called Hick’s Law, and...

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    How To Write A Landing Page For Readers, Scanners and B...

    It doesn’t matter how good your offer is, if no one reads it, it can’t convert. That’s...

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    6 Battle-Tested Landing Page Openings That Consistently...

    Want better results on your landing pages? It may be as simple as selecting the right opening. A...

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    5 Essential Qualities of Irresistible Product Descripti...

    Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your...

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