About Kathryn Aragon

Kathryn Aragon is editor of The Daily Egg. She also offers advanced training for content marketers at KathrynAragon.com.

She is an award-winning marketer & copywriter, author, and coach who uses her 20+ years of experience in writing and publishing to help businesses develop a content strategy that drives traffic and sales.

When she's not wrangling with words or hanging out with content geeks, you'll probably find her reading or relaxing with her family.

Connect with Kathryn on her website and the social media channels below.

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Articles by this author:

4 Optimization Pros Critique an HP Landing Page

We tend to think that Big Business, with all its resources, has a big advantage when it comes to...

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Design + Copy: The Sum Is Greater Than the Parts

Sometimes the sum is greater than the parts. This is one of those times. Yes, good copy and a...

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How to Make Effective Calls to Action in Every Channel

You’ve heard it before. No communication should ever leave your office without a call to...

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Perception Is Reality, and Other Marketing Truisms

Recently, I changed up The Daily Egg’s newsletter, taking it from daily to weekly. To some that...

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The Secret to High-Impact Sales Copy (Hint: Your Custom...

I have bad news and good news. First the bad: It doesn’t matter how good your sales copy, it...

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Facebook Marketing: From 2,500 to 1 Million Fans in Jus...

When you think about appliance businesses, you usually imagine a brick-and-mortar showroom, with...

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The 24 Best Shopping Cart Solutions for Your Business [...

Building a website doesn’t automatically give you an online business. Whether you sell a...

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Home Pages that Hit the Mark (And How Yours Can Too)

What makes a home page great? If your answer involves fancy technology or loads of affiliate links,...

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The Ultimate Guide to Marketing Infographics

Love infographics? You aren’t alone. Infographics — from large to small, simple to complex —...

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