About Kathryn Aragon

Kathryn Aragon is editor of The Daily Egg and founder of TopMarketersOnly.com, the site where Top Marketers find training and inspiration.

She is an award-winning marketer & copywriter, author, and coach who uses her 20+ years of experience in writing and publishing to help organizations take their business to the next level... while helping marketing professionals create a business (and life) they love.

When she's not wrangling with words or hanging out with Top Marketers, you'll probably find her reading or relaxing with her family.

Connect with Kathryn on her website and the social media channels below. And while you're at it, check out TopMarketersOnly.com.

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Articles by this author:

How to Be a Crowdsourcing Rock Star (The Easy Way to Go...

You’ve heard of crowdsourcing content, I suppose. But have you given any thought to how well it...

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No More Guesswork: 5 Website Formats Proven to Get Resu...

Creating a high-performance website doesn’t happen by chance. It takes a lot of strategic...

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The Apple Standard: 6 Guiding Principles for a Better W...

Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that...

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21 Call to Action Examples and 3 Rules for Effective CT...

I started this article looking for 101 call to action examples. My plan was to review the all-time...

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4 Optimization Pros Critique an HP Landing Page

We tend to think that Big Business, with all its resources, has a big advantage when it comes to...

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Design + Copy: The Sum Is Greater Than the Parts

Sometimes the sum is greater than the parts. This is one of those times. Yes, good copy and a...

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How to Make Effective Calls to Action in Every Channel

You’ve heard it before. No communication should ever leave your office without a call to...

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Perception Is Reality, and Other Marketing Truisms

Recently, I changed up The Daily Egg’s newsletter, taking it from daily to weekly. To some that...

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The Secret to High-Impact Sales Copy (Hint: Your Custom...

I have bad news and good news. First the bad: It doesn’t matter how good your sales copy, it...

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