About Kathryn Aragon

Kathryn Aragon is editor of The Daily Egg. She also offers advanced training for content marketers at KathrynAragon.com.

She is an award-winning marketer & copywriter, author, and coach who uses her 20+ years of experience in writing and publishing to help businesses develop a content strategy that drives traffic and sales.

When she's not wrangling with words or hanging out with content geeks, you'll probably find her reading or relaxing with her family.

Connect with Kathryn on her website and the social media channels below.

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Articles by this author:

Drive Revenue by 33% with This Oft-Forgotten Email

Transactional emails. Boring topic, right? Not on your life. Transactional emails are the updates...

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Bootstrap: Design the Ideal Experience for Your Website

Usability is a big part of conversion rate optimization, so it pays to get it right. You’ve...

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Could This Be the Perfect WordPress Theme?

Is there such a thing as the perfect WordPress theme? Until now, I would have told you that was...

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Conversion Goal? It Depends on Your Business Model

When you hear the term conversion rate optimization, what comes to mind? If you’re like most...

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The Anatomy of a Website that’s Optimized for Con...

Conversion rate optimization is about optimizing existing traffic on your website. But what if...

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Creative Unsubscribes: How to Minimize Opt-outs to Your...

Fact: More than a third of email subscribers who opt out of a list do so because they’re...

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The Complete Visual Guide to Lead Generation

At first glance, conversion optimization is about driving sales. But one of the most common goals...

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3 Must-Optimize Web Pages (and How to Optimize Them)

We all agree that conversion optimization is important. But knowing it’s important doesn’t...

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2014 Holiday Email Marketing Tips

For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the...

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