If mobile design wasn’t your first priority already, it should be now. Not only are most of your customers opening their emails on a mobile device, they’re clicking through to your website and often making purchases while on the go as well. How do you optimize your email design to work perfectly on mobile?
The foundation of conversion rate optimization is testing… Testing your offers. Testing your messaging. Testing your web pages and other touch points. Today, we look at how you can test your email campaigns, with an infographic, courtesy of EmailMonks, that walks you through the process. But first, secure your seat in our webinar today, featuring […]
Transactional emails. Boring topic, right? Not on your life. Transactional emails are the updates you send your customers—the ones that welcome them to your site, send them their login credentials, confirm a purchase, or other information that verifies a transaction—and they’re ripe for optimization. In most cases, these emails are automated, which is why they’re […]
Is there such a thing as the perfect WordPress theme? Until now, I would have told you that was impossible. But now… James Farmer, CEO of Edublogs and IncSub, recently showed me a new WordPress theme that actually took my breath away. And I have to tell you, I’m seriously considering a site redesign. (That’s […]
When you hear the term conversion rate optimization, what comes to mind? If you’re like most marketers, you probably think sales. And of course, from a business perspective, that’s the bottom line. We all want sales. But if you think about it, there are a lot of small milestones that precede the final sales. And […]
Conversion rate optimization is about optimizing existing traffic on your website. But what if you’re in the design phase of a new website? Can you design your website to be CRO-ready from day one—so it’s already set up to optimize your conversion rates? The key is to get the basic framework in place. The elements that […]
Fact: More than a third of email subscribers who opt out of a list do so because they’re unhappy with the sender’s obnoxious frequency zeal. Let’s face it, our email address is valuable. We don’t want brands flooding our inbox with promotions that aren’t relevant or useful. As a marketer, it’s hard to get it right. Even […]