About Kathryn Aragon

Kathryn Aragon is editor of The Daily Egg and founder of TopMarketersOnly.com, the site where Top Marketers find training and inspiration.

She is an award-winning marketer & copywriter, author, and coach who uses her 20+ years of experience in writing and publishing to help organizations take their business to the next level... while helping marketing professionals create a business (and life) they love.

When she's not wrangling with words or hanging out with Top Marketers, you'll probably find her reading or relaxing with her family.

Connect with Kathryn on her website and the social media channels below. And while you're at it, check out TopMarketersOnly.com.

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Articles by this author:

Conversion Goal? It Depends on Your Business Model

When you hear the term conversion rate optimization, what comes to mind? If you’re like most...

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The Anatomy of a Website that’s Optimized for Con...

Conversion rate optimization is about optimizing existing traffic on your website. But what if...

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Creative Unsubscribes: How to Minimize Opt-outs to Your...

Fact: More than a third of email subscribers who opt out of a list do so because they’re...

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The Complete Visual Guide to Lead Generation

At first glance, conversion optimization is about driving sales. But one of the most common goals...

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3 Must-Optimize Web Pages (and How to Optimize Them)

We all agree that conversion optimization is important. But knowing it’s important doesn’t...

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2014 Holiday Email Marketing Tips

For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the...

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Is Technology Impacting Your Email Conversion Rate?

It’s a fact of life. As technology changes, so must your marketing. Today, many of your followers...

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3 Can’t-Miss Tips for Optimizing Social Media Content

When someone says, “Everyone else is doing it,” I generally turn and run. That’s just not a...

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Color, Value & the Evolution of Logos

Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches...

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