About Justin Rondeau

Justin Rondeau leads the testing initiatives, editorial, training workshops, and event programming for WhichTestWon the top weekly publication in conversion optimization. More than 75,000 marketers each month visit WhichTestWon to research its extensive Case Study library featuring creative samples and results data for more than 450 A/B and multivariate tests.

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Articles by this author:

Oversized Hero & Background Images: Unfounded Fad or Conversion Booster?

Taking a picture

You see them everywhere these days—oversized images used for product hero shots, or a large photo as a background image in lieu of whitespace. Using images as background is one of the hottest trends in web design. Over the last 6 months, this trend has gained major traction.  Some of the biggest companies have already implemented […]