About Joseph Putnam

Joe Putnam (@josephputnam) lives in Lubbock, TX, where he has the world’s shortest commute and works remotely as a Growth Manager for iSpionage, a PPC competitive intelligence tool that makes it easy for smart advertisers (and agencies) to increase their ROI on Google AdWords campaigns. Sign up today for an iSpy competitor alert and get free updates on new PPC keywords, ad copy, and SEO terms for the URL of your choice.

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Articles by this author:

7 Important A/B Testing Rules to Follow to Raise Conversion Rates

false balance

A/B testing is gaining in popularity and is something a lot of businesses are considering as a way to generate more revenue. The reason is simple. By improving conversion rates, websites generate more orders at a lower cost per acquisition. This means better results for the same amount spent on advertising. It’s really a no […]

Could This New Web Design Trend Be Right for Your Brand?

web design trend

Most businesses want a website that gives their company the most credible online presence possible. Which makes sense. Customers are affected by how a company’s website looks in the same way they’re affected by how a salesman dresses. If a salesman’s shirt is untucked and shoelaces are untied, they’re not going to be taken as […]

3 Ways To Charge More for Your Products and Services

customer-analytics

There’s a simple benefit to charging more for a product or service—you make more money. But is it possible to charge more for what you’re doing without greatly altering your product or service? The answer is yes, and Rory Sutherland, the Vice Chairman of Ogilvy Group, sums it up in his TED Talk: “The power […]

3 Ways To Align Your Marketing With What Customers Really Desire

accurate-keyword-research

Ready?  Here is the sales squashing mistake most marketers and salespeople are making: They think they sell a product or service.  Wrong. To market and sell effectively, you must figure out what motivates people to purchase.  And it isn’t that they want your new shiny widget. What customers really want People buy outcomes. They don’t […]

How To Do Product Research Like Steve Jobs

Build Products Like Steve Jobs

The late Steve Jobs is known for mentioning his lack of faith in focus groups. He once said: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” His insight is useful, but a lot of people take it to […]

Use This Single Word To Craft Magically Persuasive Offers

magic-wand

Answering the question “why” is extremely important in marketing. Customers are constantly asking it, and giving them answers is very important for the sales process. Let me explain with a story. Recently, I was shopping at Target with my wife. She loves the store, like most women, so this was a farily usual experience. But […]

What Ernest Hemingway Can Teach You About Web Design

ernest-hemingway

Most people have the wrong idea about designing websites and drafting papers. They think the first draft has to be perfect and there’s no margin for error. Everything has to be done exactly right the first time. Period. But that’s not the case. The best papers, including essays, stories, articles, etc., are written through a […]

The #1 Website Copy Mistake That Most Businesses Make

create-winning-angle

When it comes to writing online, not everyone knows what it takes to write compelling website copy. They think any text will do, but that’s not the case. There’s an art and a science to writing good copy online and off, and the best copywriters know how to write in a way that connects with […]

6 Secrets of Buzz-worthy Marketing Content

buzz-marketing

What is buzz marketing, anyway? Buzz marketing is the concept of creating promotional campaigns that get people talking about your brand. The goal is to create marketing materials that generate buzz from word of mouth. Instead of paying for one person to see your ad, each person you reach goes on to tell 10 or […]