About Joseph Putnam

Joe Putnam is the Director of Marketing at iSpionage, a competitive intelligence tool that makes it easy for PPC advertisers to download their competitors’ top keywords, ads, and landing pages. He also recently wrote a free guide titled The Top 10 PPC Mistakes and How to Fix Them.

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Articles by this author:

5 AdWords Extensions You Should Be Using to Improve Conversion Rates

5 adwords extensions fi

AdWords is a beast to manage. First, you have to do extensive keyword research to find the terms that will work the best for your campaign. Then, you need to spend money to learn which terms convert and which don’t. Ouch. After that, you have to whittle your term list down, adjust your match types, […]

7 Important A/B Testing Rules to Follow to Raise Conversion Rates

false balance

A/B testing is gaining in popularity and is something a lot of businesses are considering as a way to generate more revenue. The reason is simple. By improving conversion rates, websites generate more orders at a lower cost per acquisition. This means better results for the same amount spent on advertising. It’s really a no […]

Could This New Web Design Trend Be Right for Your Brand?

web design trend

Most businesses want a website that gives their company the most credible online presence possible. Which makes sense. Customers are affected by how a company’s website looks in the same way they’re affected by how a salesman dresses. If a salesman’s shirt is untucked and shoelaces are untied, they’re not going to be taken as […]

3 Ways To Charge More for Your Products and Services


There’s a simple benefit to charging more for a product or service—you make more money. But is it possible to charge more for what you’re doing without greatly altering your product or service? The answer is yes, and Rory Sutherland, the Vice Chairman of Ogilvy Group, sums it up in his TED Talk: “The power […]

3 Ways To Align Your Marketing With What Customers Really Desire


Ready?  Here is the sales squashing mistake most marketers and salespeople are making: They think they sell a product or service.  Wrong. To market and sell effectively, you must figure out what motivates people to purchase.  And it isn’t that they want your new shiny widget. What customers really want People buy outcomes. They don’t […]

How To Do Product Research Like Steve Jobs

Build Products Like Steve Jobs

The late Steve Jobs is known for mentioning his lack of faith in focus groups. He once said: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” His insight is useful, but a lot of people take it to […]

Use This Single Word To Craft Magically Persuasive Offers


Answering the question “why” is extremely important in marketing. Customers are constantly asking it, and giving them answers is very important for the sales process. Let me explain with a story. Recently, I was shopping at Target with my wife. She loves the store, like most women, so this was a farily usual experience. But […]

What Ernest Hemingway Can Teach You About Web Design


Most people have the wrong idea about designing websites and drafting papers. They think the first draft has to be perfect and there’s no margin for error. Everything has to be done exactly right the first time. Period. But that’s not the case. The best papers, including essays, stories, articles, etc., are written through a […]

The #1 Website Copy Mistake That Most Businesses Make


When it comes to writing online, not everyone knows what it takes to write compelling website copy. They think any text will do, but that’s not the case. There’s an art and a science to writing good copy online and off, and the best copywriters know how to write in a way that connects with […]