About Joseph Putnam

Joseph Putnam is a copywriter and blogger who writes for startups like KISSmetrics, CrazyEgg, SlideShare, Wibiya, Conduit, Rejoiner, and more. He loves the science of marketing and conversion rate optimization.

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Articles by this author:

Could This New Web Design Trend Be Right for Your Brand...

Most businesses want a website that gives their company the most credible online presence possible....

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3 Ways To Charge More for Your Products and Services

There’s a simple benefit to charging more for a product or service—you make more money. But is...

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3 Ways To Align Your Marketing With What Customers Real...

Ready?  Here is the sales squashing mistake most marketers and salespeople are making: They think...

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How To Do Product Research Like Steve Jobs

The late Steve Jobs is known for mentioning his lack of faith in focus groups. He once...

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Use This Single Word To Craft Magically Persuasive Offe...

Answering the question “why” is extremely important in marketing. Customers are constantly...

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What Ernest Hemingway Can Teach You About Web Design

Most people have the wrong idea about designing websites and drafting papers. They think the first...

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The #1 Website Copy Mistake That Most Businesses Make

When it comes to writing online, not everyone knows what it takes to write compelling website...

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6 Secrets of Buzz-worthy Marketing Content

What is buzz marketing, anyway? Buzz marketing is the concept of creating promotional campaigns...

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The #1 Conversion Mistake Most Websites Make

Internet marketing is challenging. Unlike a physical sales process where salespeople talk face to...

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