About Jeremy Smith

Jeremy is a conversion consultant and writes about conversion optimization, web psychology, and what makes users click in the digital world. He is also a Google Certified trainer and avid online marketer.

You can usually find him traveling the country, teaching Fortune 1000 companies how to optimize their digital campaigns through landing page optimization and lead generation.

Jeremy's strategies have helped businesses like IBM, Dow Chemical, American Express, Panera Bread, and Wendys improve conversions and strategically grow their businesses.

You can read more about Jeremy and visit his webpage here: www.JeremySaid.com

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Articles by this author:

The Science of a Powerful, Clickable Call to Action

science of cta 590

Ah, the call to action. That’s what it all comes down to. All of your marketing efforts, from advertising on social media to optimizing your page for search engines, are designed in one way or another to create conversions. And you get conversions from the CTA.

Should You Change User Behavior on Your Landing Pages?

what not to do

Many marketers believe that they are supposed to change a user’s behavior. According to the theory, an effective landing page will challenge a user’s existing behavior and attempt to get them to adopt a new behavior that involves a conversion action. Most landing pages are attempting to coerce a potential customer to get, do, buy, […]

6 Attitudes That Will Guide Conversion Optimizers in the Next 12 Months


You’ve heard the expression, “attitude is everything.” It’s one of those inspirational shticks that you hear at the end of Ra-Ra sessions. And, as much as you may not like to hear it, it’s true. When it comes to conversion optimization, I’m a tactical guy. I crave strategy. I meditate on metrics. I eat data […]

The Conversion Optimization Guide to User Intent

Young Man with Magnifying Glass

User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is focused on SEO not CRO. The fact is, however, CRO and SEO converge so closely in this area, it’s impossible to separate the two. I want to take a fresh look at user […]

Your Ecommerce Site Will Die Without These 3 Trust Signals

Social media and trust

Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power your ecommerce websites to heights of power and success. In this article, I want to share with you the secrets of trust signals that have worked for me and dozens of […]

6 Characteristics of High-Converting CTA Buttons

cta button - placeit feature

Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written plenty of times on the importance of CTA buttons. It’s a theme I can’t overemphasize. In this article, I’m going to discuss exactly what, why, and when a CTA button works effectively. First, I will do some show […]

The 5 Times When You Absolutely Must do A/B Testing

testing - placeit- feature

The world needs more A/B testing. Why? Because A/B testing is the most effective way to raise conversion rates. Tragically, according to Econsultancy, a paltry 38% of companies are doing A/B testing. There’s obviously a problem here. What I’m proposing in this article are five times when you absolutely must do A/B testing. The five […]

How to Do Conversion Optimization without Ruining Your SEO


For too long, conversion optimization and SEO have been viewed as enemies — like rival college football teams or industry competitors. They’re not enemies. In fact, taken together, conversion optimization and SEO are a force that can lead to insane levels of success and prosperity. Bringing these two together can create a cascade of conversions […]

Winning The War Against User Anxiety and How to Increase Conversions


Every web user has experienced anxiety of some form or another. It might be very mild, but you’ve probably experienced it yourself, even if you were unaware of it. Anxiety is one of the greatest sources of friction and loss of revenue in ecommerce today. If you’re a marketer, you have an interest in increasing […]