About Jay Baron

Jay Baron is a Brand Strategist at Madtown. You can follow him on Twitter and Google+.

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Articles by this author:

How to Design a Simple Sales Funnel to Improve Web Conversion

Website leads

I just completed a website assessment for a prospect who was sure he had a conversion rate issue. He wanted to jump his current conversion rate of 1.3% to 2%, a lofty goal by all accounts, but obtainable. It seems obvious, right? If you have lower conversions than you want, you should go for a […]

7 Bad Reasons to Redesign Your Website

get-first-web-design-client

Here at Madtown, we hear all sorts of crazy reasons businesses use to justify the money they spend on new websites. Even worse are the reasons we hear from designers, trying to justify the (sometimes questionable) ways they’re bringing in paychecks. The only problems a basic redesign can fix are design problems. But the problems […]