About Janessa Lantz

Janessa Lantz is a data-driven marketer at RJMetrics. RJMetrics helps online businesses make smarter decisions with their data. You can find Janessa on Twitter @janessalantz.

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Articles by this author:

How to Get More Eyes on Your Content by Leveraging Paid Channels

CE blog - grow your audience - feature

You’re into content marketing, right? Well, I’ve got some bad news and some good news. The bad news is that it’s becoming really hard to be heard through all the noise. People are busy and don’t have time to carefully research how your product or service can help them is limited. So you can’t rely […]

How One SaaS Company Raised Pricing Page Conversions 310%

better results

Figuring out how to price your SaaS product is difficult. It relies on customer segmentation and profitability analysis, and then, when you’ve finally optimized your pricing strategy, clear, effective communication. That’s the part where we were stuck. As anyone who’s ever worked on a SaaS pricing page knows, it’s incredibly tricky to communicate value and […]