About Henneke Duistermaat

Henneke Duistermaat is an irreverent marketer and copywriter, who's on a mission to stamp out gobbledygook, and to make faceless, boring companies charming.

She's also the author of the book How to Write Seductive Web Copy. An Easy Guide to Picking Up More Customers.

Get more copywriting and content marketing tips at her blog Enchanting Marketing. No fluff. No nonsense. Just helpful advice.

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Articles by this author:

Why You Shouldn’t Write Guest Posts for SEO

Blog for business, not SEO

You’re smart. You know SEO has changed. You don’t spin articles. You build a natural link profile. And you write proper guest posts to build links to your website. But do you know you might be missing a huuuge opportunity if you guest blog for links alone? Guest blogging is not just an SEO tactic. […]

7 Tips to Turbo-Boost Your Blog and Win More Business

a computer mouse plugged into a drawing of a rocket

You’re blogging, and blogging, and blogging. But somehow it feels you’re not getting the rewards you deserve. What’s up? What can you do to improve your business blog? And get more attention, gain more leads, and win more clients? Below are 7 blogging tips. Follow these tips and you’ll gain more shares, more comments, more […]

What 7 Legendary Copywriters Can Teach Us About Web Copy


It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing has changed. We try to re-invent the wheel. We hunt the web for the latest, newest, shiniest tips. Web copy is different from old-fashioned ad copy, isn’t it? Yes, of course, some things have changed. We have to deal […]

The Simple Trick that Makes Your Website More Engaging and Persuasive

engaging website

Would you like to learn a trick that can make your website more persuasive? And help you win more customers? Implement today’s tips and your videos and blog posts will become more engaging. Your web copy will become more compelling. Your web design will become more seductive. Sound good? The power of describing your buyer […]

5 Tips to Boost the Credibility of Your Sales Messages and Sell More

puzzle piece with key

It’s tricky. Why would people believe your sales messages? You’re just trying to sell them something, aren’t you? You use social proof to show your popularity. You display security badges to tell web visitors you can be trusted with their credit card details. Maybe you even use quotes from authoritative figures to vouch for your […]

6 Tantalizing Techniques for Writing Seductive Sales Copy

seductive sales copy

It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product right. We’ve slaved for hours to get the launch prepared. A new brochure has been designed and a web page is almost ready to be published. And now we only have to write the product description. It’s […]

28 Easy Ideas For Visual Blog Content Your Customers Will Love

Visual Blog Content

Of course you know visual content is hot. Instagram is hugely popular. Pinterest growth is meteoric. And everywhere you look you see infographics. Have you noticed how quickly Vine became popular? A few quick facts: Instagram had more daily users in August 2012 than Twitter Pinterest drives more sales and revenue than Facebook for jewellery […]

How To Create Website Content That Google Likes And Your Customers Love

How To Create Content That Google Likes

Creating web content is complicated, isn’t it? You need to delight your web visitors, please your bosses, and seduce Google. You need to consider keyword strategies and product hierarchies. No wonder many websites resemble a jungle with useful content hidden away – only reachable via a meandering path of clickable buttons and text links. Let’s […]