About Guillermo Rubio

Guillermo Rubio is a freelance copywriter who specializes in helping businesses achieve better results from their marketing efforts.

To find out how he can help you with a particular marketing challenge (and to get a special report on boosting your content-marketing ROI), please visit www.GFRCommunications.com

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Articles by this author:

Your Simple 5-Point Checklist For Better Converting Copy


Want to make sure your copy has the best chance of converting? Then you’ll want to review it before you test it. You want to make sure you’ve followed all the “best practices” to persuade your reader to take your desired action (whether that’s a click-through, a sale, an email opt-in, etc). Of course, nothing […]

Creating Engaging Content Is A Breeze With This Simple Approach


Quality over quantity. That’s usually the mantra when it comes to creating compelling content that pays off. But in today’s marketing landscape, you need both. It’s no surprise then, that this is a big challenge content marketers face today. Case in point: The Content Marketing Institute recently released their report B2B Small Business Content Marketing: […]

Two Words To Turn Ho-Hum into Powerful Copywriting


Two words are all that stand between you and better copy. What are they? I won’t keep you in suspense. It’s a simple two-word question: “So what?” Asking yourself this one simple question will dramatically improve your copy. And yield powerful copywriting. It doesn’t matter if you’re writing an email to a colleague, a memo […]

Are You Committing This Business Writing “Sin”?

man trying to understand web copy

Marketing is all about communication. And when it comes to business writing, communicating your message clearly to your prospects is priority number one. Unfortunately, this basic principle seems to go unnoticed far too often — especially in the world of business-to-business (B2B) marketing. It doesn’t matter if you’re writing to the CEO of a billion-dollar […]

Put the Power of Story In Your Sales Copy

boy reading a story

Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can tap into our deepest emotions… entertain us… inspire us… and move us to action. That’s why if you’re serious about improving your results, you’ll want to put the power of […]

“Say What!?” Why WHAT You Say In Your Sales Copy Matters More Than HOW You Say It

what you say matters

When it comes to writing effective sales copy — the kind that moves people to action — knowing what to say is far more important than how you say it. Far too many copywriters and marketers spend the bulk of their time obsessing over choosing the perfect words, checking their grammar, and revising countless drafts, […]