About Gregory Ciotti

Gregory Ciotti is the marketing guy at Help Scout, the invisible help desk software that makes email support a breeze for you and your customers. Get more from Greg on the Help Scout customer loyalty blog.

Articles by this author:

3 Essential Elements of Non-Annoying Email Outreach

Email Marketing Evolution

When it comes to getting the word out about your your content, promotion cannot end with a tweet. Reaching out to relevant influencers (via email) is essential for getting the exposure your brand deserves. But how do you go about this? Even better, how can you accomplish email outreach without annoying these influencers, damaging your […]

Learn The Psychology Behind Creating Rabidly Loyal Customers

Create Loyal Customers

All marketers are concerned with “customer loyalty”, and it’s no surprise why.  Many of today’s most successful brands have a cult-like following with loyal customers lining up to buy their products and services. Loyal customers are also an outstanding source of word-of-mouth marketing. The question: How can you create rabidly loyal customers? You’ll find the answer […]

3 Research Studies That Reveal Smarter Pricing Tactics

Smarter Pricing Tactics

It might be the easiest way to make an instant impact on your bottom line.  Tinkering with your prices. Pricing your products is an insanely important part of maximizing your sales, yet many times entrepreneurs are comfortable going with their “gut” on pricing. That’s unfortunate, because there are numerous techniques that entrepreneurs can utilize that […]

5 Easily Corrected Website Design Mistakes Revealed By Eye Tracking Studies


Website design that generates leads and sales does more than look pretty. Websites that affect the bottom line understand how site visitors are interacting with their website.  The following five mistakes are simple to correct and aren’t a matter of my opinion. They’re backed by recent research and eye-tracking studies. Let’s dive right in. 1 […]