About George Mathew

George has marketed million dollar startups with his skills and has contributed to ace Conversion Optimization blogs like ConversionXL. You can hire him for your content marketing needs.

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Articles by this author:

5 Tips to Craft a Better Value Proposition

value prop 537

Value propositions are everywhere—some good, some bad. Essentially a value proposition is your statement of what your company does best. But a lot of people have trouble communicating that in an easy-to-understand manner. Let’s imagine that you explain what you do simply and concisely. Clarity alone doesn’t cut the deal.

How to Reduce Churn & Sell More with Customer Insight

churn

How do you sell a software/service to someone you know little to nothing about? And even more challenging, how do you keep that customer? Maybe you’re asking these same questions. Perhaps your buyers are excited about your product for the first few days. Then slowly, usage declines until one day, he no longer wants it. Even though […]

How a Simple Shift in Focus Can Improve Your Conversions Many Times Over

livechat customer support

Scores of articles have been written about improving conversions—articles that discuss seemingly mundane details like button size, headline length, brand color and even typography. Yet even after testing these suggestions, you may not see a lift in conversions. In fact, tables may turn

3 Advanced Email Personalization Tactics You Can Use Today

mailchimp customer persona

Marketers and business owners seem to be well aware of the opportunity that personalization presents. According to a survey conducted by Forrester (with 100 B2C marketers participating), more than 94% of respondents said personalization plays an important role in helping them meet short-term goals and 97% say it is important for long-term objectives. That being […]

How to Create the Perfect Transactional Email

openrates

Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery estimates, and after a quick review, they tend to get filed away. But here’s the thing: They get an even shorter glance from the marketing department. That means transactional emails provide far more opportunities than […]

6 Must-Know Tips for Successful A/B Testing

website testing

Conversion rate optimization (CRO) lets you achieve something quite wonderful: it helps you get more out of your existing traffic. A/B testing is the secret sauce that makes that happen. But what happens when you finally decide to carry out A/B tests? You find tons of articles on the subject and are bombarded with advice—advice which […]

It’s Time to Approach Content Marketing Like a CRO (Here’s How)

bright idea

The biggest problem with content marketing today is that we downplay its importance. We take things for granted and presume readers will automatically like our articles. But, more often than not, we don’t write content with the reader in mind. For the professional writer you hire, it could just be a means to an end, […]

Top 10 Dumb Landing Page Mistakes You Need to Avoid

You will make mistakes,learn from them

A landing page is a standalone page designed for one specific objective. Or it should be. In reality, most landing pages ask visitors to do a lot of things, and what happens instead is that users leave doing nothing. What does that mean? Most landing pages are designed to lose money. It’s saddening to see […]

The Science of Storytelling and How to Use It in Marketing

brain and memory

During the Civil War, on May 12, 1863, a young Martha stood on her front porch as a battle raged nearby. A bullet passed through the scrotum of a soldier, travelled at least 100 feet more, then hit the reproductive tract of Martha, who nine months later gave birth to a baby boy. Incredible isn’t it? Almost […]