About George Mathew

George has marketed million dollar startups with his skills and has contributed to ace Conversion Optimization blogs like ConversionXL. You can hire him for your content marketing needs.

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Articles by this author:

How a Simple Shift in Focus Can Improve Your Conversion...

Scores of articles have been written about improving conversions—articles that discuss seemingly...

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3 Advanced Email Personalization Tactics You Can Use To...

Marketers and business owners seem to be well aware of the opportunity that personalization...

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How to Create the Perfect Transactional Email

Transactional emails are the boring ones. You never glance at them twice. They announce order...

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6 Things You Need to Know Before You Start A/B Testing

Conversion rate optimization (CRO) lets you achieve something quite wonderful: it helps you get...

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It`s Time to Approach Content Marketing Like a CRO (Her...

The biggest problem with content marketing today is that we downplay its importance. We take things...

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Top 10 Dumb Landing Page Mistakes You Need to Avoid

A landing page is a standalone page designed for one specific objective. Or it should be. In...

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The Science of Storytelling: How to Stay Top of Mind wi...

During the Civil War, on May 12, 1863, a young Martha stood on her front porch as a battle...

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5 Landing Page Mistakes that Are Drowning Your Conversi...

Getting people to your landing page is half the journey; making them sign up is a different animal...

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Opt-In Pop-Ups: Are They Any Good?

I happened to see the following comment on a case study on how pop-ups impact conversion. These...

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