About George Mathew

George has marketed million dollar startups with his skills and has contributed to ace Conversion Optimization blogs like ConversionXL. You can hire him for your content marketing needs.

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Articles by this author:

How a Simple Shift in Focus Can Improve Your Conversion...

Scores of articles have been written about improving conversions—articles that discuss seemingly...

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3 Advanced Email Personalization Tactics You Can Use To...

Marketers and business owners seem to be well aware of the opportunity that personalization...

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Transactional Emails: Maybe It’s Time For Another Loo...

Transactional emails are the boring ones. You never glance at them twice. They announce order...

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6 Things You Need to Know Before You Start A/B Testing

Conversion rate optimization (CRO) lets you achieve something quite wonderful: it helps you get...

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What to Do If Your Content Marketing ROI Is In The Toil...

The biggest problem with content marketing today is that we downplay its importance. We take things...

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Easy Landing Page Mistakes that Are Killing Your Conver...

A landing page is a standalone page designed for one specific objective. Or it should be. In...

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The Science of Storytelling and How to Use It in Market...

During the Civil War, on May 12, 1863, a young Martha stood on her front porch as a battle...

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5 Landing Page Mistakes Giving a Serious Blow to Your R...

Getting people to your landing page is half the journey; making them sign up is a different animal...

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Opt-In Pop-Ups: Are They Any Good?

I happened to see the following comment on a case study on how pop-ups impact conversion. These...

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