About George Mathew

George has marketed million dollar startups with his skills and has contributed to ace Conversion Optimization blogs like ConversionXL. You can hire him for your content marketing needs.

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Articles by this author:

Top 10 Dumb Landing Page Mistakes You Need to Avoid

A landing page is a standalone page designed for one specific objective. Or it should be. In...

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The Science of Storytelling and How to Use It in Market...

During the Civil War, on May 12, 1863, a young Martha stood on her front porch as a battle...

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5 Landing Page Mistakes that Are Drowning Your Conversi...

Getting people to your landing page is half the journey; making them sign up is a different animal...

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Opt-In Pop-Ups: Are They Any Good?

I happened to see the following comment on a case study on how pop-ups impact conversion. These...

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How to Optimize Videos for Better Conversions

Videos enable consumers to see a product more clearly and in action. As such, they tend to drive...

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How to Inspire Email Opt-ins in 5 Seconds or Less

With organic traffic dipping and PPC costs on the rise, email opt-ins may actually be on the...

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3 Tactics You Can Implement Today for Higher Email Open...

Budget for email marketing is on the rise. In fact, email marketing is one the top three...

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