About Fernando Florez

Fernando is Marketing Manager at Lander, the landing page platform. He’s an Online Marketer and Conversion Optimizer with focus on user experience. Fernando is always looking for new ways to make people’s landing pages convert better.

He loves The Daily Egg so much that has offered an exclusive15% off for 3 month on any Lander Plan available only for Crazy Egg’s readers. Create your landing pages for free and in case you have any optimization questions you can contact him on Twitter anytime and he’ll be happy to help. If he doesn’t answer right away be patient, he might be playing sax with his jazz band ;)

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Articles by this author:

How to Run a Successful A/B Test on Your Landing Page


A/B testing offers online marketers a host of potential benefits. Things like lower bounce rates, higher open rates and clickthrough rates and, most importantly, more sales. As beneficial as it is, it’s surprising that most marketers have never tried A/B testing. It’s generally seen as too difficult and time consuming, so it’s always put off for another […]

Landing Page Optimization Cheat Sheet

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In the fast-paced, highly competitive digital marketing world, few tools are as useful, versatile or necessary as the landing page. It’s a key part of the online marketing process. Got an E-Commerce store? A great landing page can help you land more sales. Running a B2B content marketing campaign? A properly set up B2B landing […]