About Emma Siemasko

Emma Siemasko is a freelancer writer and content marketing specialist at Grasshopper, the entrepreneur’s phone system. Emma recently completed JUMP: The Ultimate Guide to Starting and Growing a Business to help startup founders and employees get companies off the ground.

Articles by this author:

A Step-by-Step Guide to Creating Long-form Content That Converts

long-form content

Are you worried that you don’t know the point of guides and eBooks? Trust me, you’re not alone. There are dozens of articles about how changing the color of a button will lead to higher conversion rates, but what will long-form guides do for you? Why bother? The best long-form guides allow you to share […]

How to Write Like a Hipster (And Be Professional Too!)

hip yet professional

Hipster is sort of a dated and overdone term, but we all understand what it means. A hipster is someone who’s super cool, ahead of the times, and has a little bit of an edge. A hipster is found at an underground club in an indie urban neighborhood, rather than in a suburban shopping mall. […]

What’s In A Name? How To Use Naming Conventions To Convert

the right name makes a difference

When parents welcome a new baby into the world, they grace their child with a name. My parents chose Emma, and that name followed me through infancy to school to college, and then to adult life. Names conjure up certain ideas and preconceptions, whether we like it or not. A name’s important, and not just […]

7 Company Blogs That Build Community (And More)

company blogs

Company blogs aren’t usually considered supreme ROI-generators. Some simply see them as a necessity for SEO, while others hire writers because everyone else is doing it. A good blog is a community builder, a resource that users, friends, and partners turn to when they’re looking for information, advice, or even just a smile. A great […]

How To Write Cool Copy For Unsexy Stuff

company blogs

Are you writing or curating content for a company with a seemingly unsexy product or service? Trust me, you’re not alone. Most writers don’t work for Vogue, Apple, or Ferrari, and we’re faced with writing copy, blog posts, and other material for less than sexy stuff. Fortunately, there are tons of ways to use words […]