About Danielle Forget

Danielle Forget is a Communications graduate with a true passion for online media. Currently she holds the title of Marketing Coordinator for WhatRunsWhere. Connect with Danielle on LinkedIn or Twitter and be sure to follow WhatRunsWhere for future posts.

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Articles by this author:

6 Banner Ad Split Tests To Try Right Now

banner ad - placeit-feature

Online advertising isn’t as alluring as it once was. When the first banner ad was placed 20 years ago, it was so new and attention-grabbing that it received a click through rate (CTR) of 44%! That’s 440 times more than today’s average CTR. However, it was the only ad on the page and it was […]

Winning the Digital Ad Game: 6 Tactics to Boost Your Advertising ROI

young girl playing tennis

With the average banner click-through rate (CTR) falling around 0.1%, some people think display advertising has lost its effect. But look at these stats from the U.K.: Digital adspend grew £435 million in the first half of 2013. Search is the top category, with 59% of the total. Display has 23% of the total, making […]