4 Optimization Experts Critique a College Break Landing Page

make the grade

As the end of the school year approaches, many graduates are planning their getaway celebrations. Search for “best graduation getaways,” and you just might turn up this landing page. Does it make high enough marks to get people packing their bags? Four optimization experts give a mixed review. Here’s the landing page. (Click on the […]

5 Conversion Experts Scrutinize a Universal Orlando Landing Page

Universal Orlando Crowdsourced

Universal Orlando Resort is a world class vacation destination, but the online marketing at Universal Orlando makes for a forgettable experience. The following landing page was displayed after clicking on an ad triggered by Google Adwords for the term ‘orlando florida vacations.’ >>Click to see an enlarged version of this landing page  (it will open […]

5 Experts Critique a University of Phoenix Landing Page


The University of Phoenix enrolls over 300,000 people into degree programs each year. They are one of the largest for-profit universities in the world.  They are, in large part, a virtual university with the majority of their students meeting online. This school is big business.  Let’s take a look at their use of Pay-Per-Click advertising. […]

5 Conversion Experts Review A Gibson Guitar PPC Landing Page


Gibson Guitar is legendary. Used by superstars like Chuck Berry, Jerry Garcia and Sheryl Crow just to scratch the surface. But how well are they doing at selling those guitars online? A query of the term ‘buy gibson guitar’ on Google, turned up the landing page pictured below. Click here to visit the live landing […]

[Case Study] eCommerce Website Increases Revenue by 300 Percent


In just 4 months, we increased conversions by 220%, Revenue by 300% and Profits by 3000% for an eCommerce company called Century Hearing Aids. We want to share with you the 4 types of changes that were most productive from our conversion optimization testing. Overview Century Hearing Aids had a number of assets when they […]

5 Conversion Rate Experts Review A Wall Street Journal Landing Page

Wall Street Journal Landing Page

The Wall Street Journal needs no introduction. This landing page appeared when clicking on a Google AdWords ad triggered by the query ‘get financial news.’ Have a look at the landing page and what five Conversion Rate Optimization experts would test to improve the results for the Wall Street Journal. See the live landing page […]

5 Conversion Rate Optimization Experts Critique an ESPN Landing Page


Does ESPN get it right with their Fantasy Football landing page? This is the landing page I arrived on after clicking on a Google Adwords Ad that appeared from the query ‘play fantasy football.’ Have a look at the landing page and what our Crazy Egg Conversion Optimization experts had to say.  And, leave your […]

14 Experts Review The Effectiveness of Freshbooks Home Page


Freshbooks is cloud based invoicing, expense tracking and time tracking software. They have a youthful, dare I say ‘fresh’ brand. And they understand the power of good design and landing page optimization.  This is evident by the fact that the home page we are reviewing today has already been replaced by a new version. The […]

Sober Web Experts Can’t Focus On The Wine Spectator Home Page


We have mixed reviews on the online version of the classy magazine, Wine Spectator. One thing is clear though, this website has a lot of information to communicate to its audience.  From wine ratings to classes to print and online subscriptions. How well the website communicates this information is up to our Crazy Egg experts […]