About Christina Gillick

Christina Gillick is a direct-response copywriter. She helps her clients create loyal customers and raving fans through relationship building copy and marketing. She is also an entrepreneur and founder of ComfyEarrings – The Most Comfortable Earrings on Earth.

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Articles by this author:

6 Branding Lessons from Duluth Trading


Branding… big companies invest a lot of time, money, and attention into it. Why? Because branding controls how your prospective customers see and judge your business. Think of it like a first impression. If they like what they see, they’ll stick around. If they don’t, they’ll leave (and likely visit one of your competitors). As […]

A Simple Guide to Understanding and Creating a Website Conversion Funnel

conversion funnel

How many articles have you read recently about the “conversion funnel”? Likely a lot! You’re probably hearing, seeing, and having the term “conversion funnel” shoved in front of your eyeballs all day long. I personally come across conversion funnel information dozens of times during my research and reading—every single day. Why? Because an optimized conversion […]

7 Tips for Writing Effective Short Copy

Short Copy

Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It depends. Depending on your product, target market, advertising medium, goals of your copy, and a million other factors, the length that’s most effective will vary. Here are some examples: Price: […]

5 Customer Support Tips For Better Conversions

"Q&A" keys on keyboard

How often do you put off vital business growing tasks—like advertising or new product development—only to spend the time buried in customer support issues? A few questions here, a few concerns there, and before you know it, the day is over and you’ve done nothing to grow your business… Don’t fret. There’s a way you […]

Tracking Conversions – 4 Steps To Attainable Conversion Goals


If you’re running a business online, you’ve likely heard about the importance of increasing conversions. In fact, conversion optimization is the focus of The Daily Egg. But, some articles might leave you wondering: What metrics should you track—and what are good numbers for each metric? How much should you try to increase your conversion rates? […]

Get in Your Customer’s Head and Increase Conversions

listen to increase conversions

Have you ever stood in a checkout line and heard the entire life history of a sweet old lady in line behind you? While it might be a little frustrating, you know reminiscing makes her happy so you smile and nod. Her words go in one ear and out the other… But, if you listen […]

Content Marketing: Essential or Optional for Online Success?


Every time I turn on the computer these days I hear about the benefits of content marketing. It’s widely publicized as one of the best methods for gaining website traffic, but is content marketing necessary to succeed? The answer is no, it’s not necessary… For instance, here are some things you could do instead: You […]

Need Exposure? 4 Simple Ways to Get More Social Influence


When you own any kind of business, your success depends on increasing your social influence or gaining exposure. It’s a no-brainer, really… With more exposure, more people see what you have to offer. That equals more potential customers… And more sales. Now, there are a lot of techniques for increasing your social influence, but I’d […]

Improve Your Email Marketing With a Clean Prospect List

clean list

If you’re a regular reader of CrazyEgg, you already know the importance of building an email prospect list. But, did you know your list needs cleaning occasionally? It’s true, a clean list means fewer complaints, a better return on your marketing dollars, higher engagement from your list, and even a better brand image for your […]