About Christina Gillick

Christina Gillick is a direct-response copywriter. She helps her clients create loyal customers and raving fans through relationship building copy and marketing. She is also an entrepreneur and founder of ComfyEarrings – The Most Comfortable Earrings on Earth.

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Articles by this author:

3 A/B Testing Pitfalls to Avoid

When you read about A/B testing, it gets scary fast… A lot of words are thrown around… things...

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Start A/B Testing Today with 5 Simple Steps

It’s often said, “If you’re not testing, you’re guessing.” Or, as Kathryn Aragon points...

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5 Simple Ways to Create Content That Converts

You work hard creating, curating, collecting, and sharing content to market your business. But, are...

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Make Your Business Website Unforgettable with These 12 ...

Have you seen the Volvo Trucks video ad called, “The Epic Split”? The ad—currently the...

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5 Tips for a Fresh Website

As you probably know, the Internet is a constantly growing and evolving media platform. New...

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8 Tips for Raising Prices Without Customer Backlash

As you work to increase your conversion optimization, what are you really aiming for? More profits,...

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6 Branding Lessons from Duluth Trading

Branding… big companies invest a lot of time, money, and attention into it. Why? Because...

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A Simple Guide to Understanding and Creating a Website ...

How many articles have you read recently about the “conversion funnel”? Likely a lot! You’re...

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7 Tips for Writing Effective Short Copy

Long copy versus short copy… which converts better? The answer is often debated, but there’s...

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