About Chris Goward

Chris Goward founded WiderFunnel with the belief that digital agencies should prove the value they bring. They’ve developed conversion optimization programs for clients like Google, Electronic Arts, SAP, and Shutterfly. His bestselling book, "You Should Test That," published by Wiley, redefined conversion rate optimization and shows how to create dramatic business improvements and gain marketing insights. You should find out about his company, WiderFunnel, and follow him on Twitter at @chrisgoward

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Articles by this author:

Never Redesign Your Website Without This Strategy!

Since the dawn of the web age, companies have been trapped in the website redesign cycle. Every...

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