About Babar Suleman

Babar Suleman is a visual storyteller and a communication planner. He is interested in the interplay of words and visuals in the communication process and uses his diverse experience as a writer and designer in creating meaningful user experiences and effective branding strategies.

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Articles by this author:

9 Web Trends Foreshadowed By Time Magazine’s 2011 Best Websites

time-50-best-websites

Time magazine’s list of the 50 best websites is always indicative of the trends that are hot (and lucrative) on the web.  The 2011 award winners were no different.  An analysis of the honored websites of yesteryear reveal nine (and surely more) trends that have had serious staying power in 2012. Time’s 2011 selections are […]

The 9 Psychological Tricks That Make Visitors Convert

big-shot-blogger

The relationship between marketing and psychology is as old as the fields themselves. Business graduates are required to take Psychology and Consumer Behavior courses so that they can better understand the concepts and processes that determine successful products and sales strategies. Similarly, visitor psyche also plays a vital role in driving conversion. Identifying the stimuli, […]

6 Important Web Design and Usability Trends Sparked By Pinterest

how-web-designers-use-pinterest

Everyone wants the Pinterest look. The visual bookmarking turned social networking website is currently having the same effect on web design that a certain hairstyle from Friends had on the hair industry and Apple’s revolutionary engineering had on product design. For those who are still somehow unaware of what Pinterest is, it’s an online pinboard […]

The 7-Step Guide for Creating an Effective Web-Ready Logo

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There is nothing more important than your identity. Your logo is the visual identity of your business that reflects and represents everything you are.  It is of immense importance and value to your business even if it does not have a numerical ROI. But, unfortunately, logo design is still an underrated business aspect that is […]

7 Visual Design Tips and Tricks that Boost Conversion

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Your visitors have ADD. Well, not literally but they do share some characteristics with people who suffer from ADD (Attention-deficit disorder): They are inattentive, easily distracted, don’t like to do things right away and forget all about coming back. All of which spell doom for your landing page. It’s not just your fault though: The […]

6 Simple Ways to Gear Up And Get Inspired For Your Next Web Design

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For most of us, getting started is the hardest part. The dreaded ‘blank canvas’ is sometimes daunting and no amount of hair pulling and coffee servings seem to be helping. Here are 6 simple ways to jumpstart your creative process: 1. Let the Colors Guide You Good design captures purpose and mood. That’s why a […]

12 Web Design Changes That Improve Website Bounce Rates

make-business-social

Your website gets a lot of traffic.  But that traffic doesn’t stick around.  Sound familiar? Every day internet users visit millions of web pages but don’t spend more than a few seconds on the majority of them. They land on a page, skim it briefly and move on. The ‘Bounce Rate’ is a measure of […]

8 Do’s and Don’ts of Effective Web Design

Effective Web Design

In the relatively old days, there was just one simple question: is the page converting or not? Today, thanks to measures like CrazyEgg, we can go a level deeper and evaluate the page in terms of every one of its elements: Which components convert and which don’t? Where should the copy be placed and why? […]

25 Exciting And Effective Infographic Designs

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We have already discussed the essentials and rules of great infographic design and now it’s time to see those tips at work! Here are 25 outstanding infographics from all over the Internet that embody everything that makes data visualization so exciting and effective. Tell us which ones are your favorites (and why) and feel free […]