About Babar Suleman

Babar Suleman is a visual storyteller and a communication planner. He is interested in the interplay of words and visuals in the communication process and uses his diverse experience as a writer and designer in creating meaningful user experiences and effective branding strategies.

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Articles by this author:

The Best Websites In The World Do These 6 Things…

conversion-mistake

You know a good website when you see it. But what is it exactly that makes it so darn good? Here are six things the best websites in the world do, 1.  The best websites unify the experience To create a strong brand experience visually, web design has to be part of the overall design […]

5 Lessons To Learn From The Biggest Brand Blunders of 2012

harveynichols

In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s round-up of 2012 biggest brand fails? Here are five: Lesson 1: There’s a fine line between being different and offensive Getting people’s attention isn’t easy these days. Efforts to stand […]

5 Website Design Practices To Leave Behind In 2013

Website Design Practices

As 2013 approaches, it’s time to forever say goodbye to some bad design practices. I don’t mean the worst possible aesthetic decisions, but rather trends and fads that need to be put out of their misery. In this article we will be looking at some of the design trends and habits of yesteryear. 1. Elaborate […]

6 Tried and Tested Starting Points For Any Web Page Design

Starting Points Web Page Design

While the creative process can not be rushed, there’s a lot you can do to accelerate the process. One effective way is to work systematically.  Find a tried and tested starting point. One way to quickly run through options and ideas for designing a great landing page is to try out and play with some […]

5 Business Concepts Every Freelance Web Designer Should Understand

Business Concepts For Web Designers

It’s true.  Business people need to think more like designers. Modern business success is often tied to the competitive edge derived from superior design and the power of the visual. But, for those of us working in design, it’s equally important that we understand the business framework we work in at all times. As creative […]

7 Habits of Highly Effective Copy

highly-effective-copy

Stephen R. Covey’s landmark book, 7 Habits of Highly Effective People, gave us numerous valuable insights on effective human behavior and the secrets to success. Much like effective people, there are some distinct characteristics and patterns about great copywriting.  By mastering these techniques, you can write better, achieve excellence in your work and develop a […]

Introducing Muse: Why Adobe’s New Design Tool is Worthy of Your Attention

adobe-muse

Here is a distinction I always make clear to my clients from the get go: ‘I’m a designer. Not a developer.’ It is important for me to state this because I couldn’t write code if my life depended on it. Ok, so I may be exaggerating a little. Even so, a general understanding of webpage […]

5 Ways To Incorporate Storytelling Into Your Website Design and Copy

good-storytelling

We all love a good story. Our lives are filled with millions of stories- historical and factual, mythological and fantastical, personal and public, long and short. Stories are how we make sense of the world around us, gain knowledge and insights, get inspired and situate our own existence in the overwhelming narrative around us. Stories […]

Surprise! The Next Design Revolution Is Brought To You By Microsoft

microsoft-design-revolution

Remember how the Mac fan boys used to turn their nose up and anything and everything Microsoft? Well, they are under a lot of heat right now. Just as Apple finally became bigger than Microsoft, Microsoft has turned the tables and come back swinging. The web has been abuzz since the new ‘Metro UI’ has […]