About Babar Suleman

Babar Suleman (MFA, Parsons School of Design; Fulbright Scholar) is a visual storyteller and an experience designer. He is interested in the interplay of words and visuals in the communication process and uses his diverse experience as a writer and designer to create meaningful user experiences and effective branding strategies.

Babar has also studied Business, worked extensively in Marketing and has recently moved into writing and directing for the screen and stage.

You can contact Babar at his official website or on the social media channels below.

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Articles by this author:

The One Page Story: Design Strategies for Creating Compelling Landing Pages

the one page story

We are in the middle of a cultural shift. This evolving change is highly visible in the current state of communication. As attention spans continue to shorten, the significance of the novel and long-form is giving way to the 140-character tweet, the ephemeral 10-second Snapchat (with an optional caption) and listicles. While all these forms […]

6 Strategies for Designing Ecommerce Websites That Convert Visitors into Customers

ecommerce designs that convert

It is not just the product that sells online. Sure, an online purchase is motivated by a desire to buy a certain product or service. However, that desire, as those in the brick-and-mortar business found out long ago, is the result of a complex, multi-layered process that influences consumer behavior. That process is quite similar […]

Tell Stories That Convert: How to Add Narrative to Your Site


Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and uniting a creative team around the same goal. Thanks to its high persuasive potential, succeeding where facts alone cannot, storytelling is also an effective tool for creating landing pages that […]

The Best Websites In The World Do These 6 Things…


You know a good website when you see it. But what is it exactly that makes it so darn good? Here are six things the best websites in the world do, 1.  The best websites unify the experience To create a strong brand experience visually, web design has to be part of the overall design […]

5 Lessons To Learn From The Biggest Brand Blunders of 2012


In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s round-up of 2012 biggest brand fails? Here are five: Lesson 1: There’s a fine line between being different and offensive Getting people’s attention isn’t easy these days. Efforts to stand […]

5 Website Design Practices To Leave Behind In 2013

Website Design Practices

As 2013 approaches, it’s time to forever say goodbye to some bad design practices. I don’t mean the worst possible aesthetic decisions, but rather trends and fads that need to be put out of their misery. In this article we will be looking at some of the design trends and habits of yesteryear. 1. Elaborate […]

6 Tried and Tested Starting Points For Any Web Page Design

Starting Points Web Page Design

While the creative process can not be rushed, there’s a lot you can do to accelerate the process. One effective way is to work systematically.  Find a tried and tested starting point. One way to quickly run through options and ideas for designing a great landing page is to try out and play with some […]

5 Business Concepts Every Freelance Web Designer Should Understand

Business Concepts For Web Designers

It’s true.  Business people need to think more like designers. Modern business success is often tied to the competitive edge derived from superior design and the power of the visual. But, for those of us working in design, it’s equally important that we understand the business framework we work in at all times. As creative […]

7 Habits of Highly Effective Copy


Stephen R. Covey’s landmark book, 7 Habits of Highly Effective People, gave us numerous valuable insights on effective human behavior and the secrets to success. Much like effective people, there are some distinct characteristics and patterns about great copywriting.  By mastering these techniques, you can write better, achieve excellence in your work and develop a […]