About Adam Kreitman

Adam is the owner of Words That Click, an online marketing company named one of the “Best Marketing Firms” by St Louis Small Business Monthly. He’s an online marketing strategist for small and mid sized businesses who focuses not just on driving traffic to websites but, more importantly, on converting that traffic to leads and sales.

Adam got his start in online marketing while running a drug testing company. It was there he discovered the power of Google AdWords as a way to drive targeted web traffic and as a potent market research tool. It didn’t take him long to realize it’s much more fun helping business owners grow their businesses online than trying to track down drug users.

Adam is also the co-founder of the Main Street Marketing Community (an organization dedicated to educating small, local business owners about online marketing), is a member of Expert4Entrepreneurs, has been featured on NBC and ABC TV as an online marketing expert, and was named to a list of “20 Smokin’ Hot Pieces of Brain Candy” along with Seth Godin, Jeffrey Gitomer and Alan Weiss.

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Articles by this author:

AdWords Lessons From SEO Agencies?

man with a question mark

C’mon! AdWords lessons from SEO agencies? What do SEOs really know about the complex and strategic world of PPC? Well, in this article we’re gonna find out. Over the last few months, I’ve been monitoring the AdWords campaigns of the companies bidding on the keyword “seo agency” in Google (I use the “spy tool” iSpionage […]

Selling With Video: A Video Interview

selling with video

Mason Duchatschek knows how to sell. Co-author of the book, Sales Utopia, Mason’s ideas and strategies have been featured in Selling Power magazine, Newsweek, The New York Times and Entrepreneur magazine. He’s also been featured as a guest on Fox News and CNBC. Mason also knows video. Video has been at the forefront of his […]

Looking for Love Online: Marketing Lessons from the Top Online Dating Sites

digital love: Google and users

Online dating is a billion dollar industry. Each month around 450,000 searches are done on the keyword “online dating.” So which companies are battling it out for the affection of singles looking for love online? Well, of the 170 companies who’ve had ads running for the keyword “online dating” over the last 3 months, there […]

A Three-Pronged Approach to Getting Quality Leads on Twitter

twitter for business2

Ted Prodromou is an author, speaker and consultant in online advertising, social media, lead generation and search engine optimization. His latest book in the growing “Ultimate Series” for business is the Ultimate Guide to Twitter for Business. In this interview we focus on how to effectively use Twitter to not just get more followers, but […]

The 80/20 of Sales & Marketing: How to Work Less and Earn More

web design trend

Sure, you’ve probably heard about the 80/20 Principle (aka “The Pareto Principle”), which basically says 80% of your results come from 20% of your efforts. But do you REALLY understand its true power to transform your sales and marketing efforts. Bestselling author and AdWords guru Perry Marshall spent the last 10 years exploring 80/20 on […]

Are the Top AdWords Ads for “Golf Vacations” Subpar?

are these adwords campaigns subpar?

If you’re paying a lot of money for clicks in AdWords, you’d better be converting those clicks into leads and sales. That’s why, when you study top AdWords ads in competitive markets, you’ll often find great examples of effective ad copy and landing pages that can inspire ideas to improve your own AdWords campaigns. In […]

9 PPC Tools That’ll Give You a Leg Up on the Competition

Business Graph

In the cutthroat world of PPC advertising, you need every advantage you can get to stay ahead of the competition. Below are 9 tools that will help give you an edge in the set up, management and optimization of PPC campaigns… either by saving you time, making your job easier and/or providing revealing data most […]

Talking Salesmanship: John Carlton on the (Un)Importance of Design & Crime Fiction

People shaking hands in a real estate transaction

Welcome to Part 2 of my interview with marketing legend John Carlton. In the first installment, John discussed the importance of salesmanship in marketing. Here in Part 2, John talks about the single element that trumps even great salesmanship when it comes to successful selling. Plus — you’ll discover the relationship between design and copy, […]

Talking Salesmanship: John Carlton on the Art of Feeding a Hungry Crowd

People shaking hands in a real estate transaction

You may bristle at some of the ideas covered in this interview. If you do,  it’s a really good sign you need to pay extra close attention. Why? This interview digs into one of the most important (yet distasteful to many) concepts you have to understand to be a successful marketer: Salesmanship. And there’s truly […]