A/B testing offers online marketers a host of potential benefits. Things like lower bounce rates, higher open rates and clickthrough rates and, most importantly, more sales.
As beneficial as it is, it’s surprising that most marketers have never tried A/B testing. It’s generally seen as too difficult and time consuming, so it’s always put off for another day.
Well, with this infographic from our team at Lander, we show you why that’s simply not true, and why, thanks to A/B testing, your visitors are giving you an important gift.
Learn what A/B testing is, why you should be implementing it, and how to run a successful A/B test. Then, if you have any questions, please let me know in the comments section.
(Please click to enlarge.)
How to run a successful A/B test on your landing page