How to Run a Successful A/B Test on Your Landing Page

A/B testing offers online marketers a host of potential benefits. Things like lower bounce rates, higher open rates and clickthrough rates and, most importantly, more sales.

As beneficial as it is, it’s surprising that most marketers have never tried A/B testing. It’s generally seen as too difficult and time consuming, so it’s always put off for another day.

Well, with this infographic from our team at Lander, we show you why that’s simply not true, and why, thanks to A/B testing, your visitors are giving you an important gift.

Learn what A/B testing is, why you should be implementing it, and how to run a successful A/B test. Then, if you have any questions, please let me know in the comments section.

(Please click to enlarge.)

How to run a successful A/B test on your landing page




Fernando is Marketing Manager at Lander, the landing page platform. He’s an Online Marketer and Conversion Optimizer with focus on user experience. Fernando is always looking for new ways to make people’s landing pages convert better--including this exclusive 15% Off for 3 months on Lander.


  1. Saying, “not too short, not too long” isn’t really a useful answer to, “How long should I run my A/B Testing?”

    • Brian, to be honest it all depends on your website. Can you give us a little more information on what you are doing and hopefully we can guide you along the wya :)

      • You need to determine sample size (which, based on traffic volume, will determine minimum experiment length) up front based on statistical significance, power and effect size, as well as plan to extend length around business cycles AND bias from returning customers.

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