Conversion Optimization on a Shoestring Budget

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There’s no shortage of conversion optimization tools out there, some of which can vacuum out your wallet faster than you can say “split test.” For small businesses, it can feel overwhelming to start split testing, analyzing results and developing landing pages on a tight budget. Fortunately, there are a variety of free and low-cost tools […]

6 Banner Ad Split Tests To Try Right Now

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Online advertising isn’t as alluring as it once was. When the first banner ad was placed 20 years ago, it was so new and attention-grabbing that it received a click through rate (CTR) of 44%! That’s 440 times more than today’s average CTR. However, it was the only ad on the page and it was […]

Talking Mobile CRO With Chris Goward

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Chris Goward is a pioneer in the world of landing page and conversion rate optimization. He founded WiderFunnel, a full-service optimization company that’s worked with Google, Electronic Arts, SAP, Magento and more. He’s presented at over 100+ events around the world since 2007 including PubCon, Search Marketing Expo and eMetrics. And he’s the author of […]

28 Split Testing Tools for Mobile, WordPress and More

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A short while ago, we published a roundup of 24 split testing tools in all price ranges. But those tools focused mainly on the Web experience, and there are many more tools out there. This roundup focuses on tools for split testing mobile apps and WordPress sites, as well as a few bits of code […]

Defining Happiness: The Oft-Forgotten Key to Conversion (Part 2)

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In part one of this blog series, I detailed the “conversion importance” of discovering what really makes your potential client or customer deliriously happy. It’s vital for conversion to determine what happiness really means in the mind of your website visitor. For that article, I dipped into the worlds of golf and vehicles in the […]

Why Choosing the Right Trust Seal Increases eCommerce Conversions

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When an online shopper lands on a website, a substantial amount of trust needs to be build in order to get their sale. With the number of sites available, it’s difficult for them to know which ones are safe and whether entering their personal information could result in fraud. A survey conducted by Econsultancy/Toluna confirmed […]

How to Increase Conversion Rates By Introducing Urgency

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“How much for the t-shirt?” I asked the lady at her stall in one of Saigon’s tourist markets. “Seven dollah,” she said as she pulled the shirt out and handed it to me. “Very nice! From America!” I feigned disinterest and asked her for a better price. It’s customary to negotiate in places like these. […]

7 Underused Tactics For Split Testing Ninjas

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Remember that time when you paid for a brand new Optimizely account? Overwhelmed with excitement, you set up a couple of split tests in between sips of coffee, ready to prove to the world that changing the color of your beautiful call to action would dramatically increase your growth rate? It never did, huh? Because […]

6 Little-Known Optimization Tips that can Boost Your Conversions by 33%

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Conversion tips are always a hot topic in optimization circles, and it’s easy to understand why—few things can increase your website ROI quite like conversions. But in this article, we’re going to go beyond the same, bland examples and look at some little-known tweaks and tactics you can use to get more customers to click […]