3 A/B Testing Pitfalls to Avoid

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When you read about A/B testing, it gets scary fast… A lot of words are thrown around… things like “qualitative data,” “confidence level,” and “statistically significant,” just to name a few. If you’re a small business owner—or tight on resources—maybe you’re avoiding A/B testing because you think it’s just too complicated…

8 Advanced Persuasion Techniques You Should Be Using on Your Landing Page

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The real skill in digital marketing is persuasion. It doesn’t matter how much retargeting you do or how many lightbox popups you make, if you don’t persuade customers, then you won’t make sales. Persuasion is a powerful skill. Once you learn some of the advanced techniques of persuasion, you will become an unstoppable force. I’ve […]

Why Conversion Tracking For Facebook Ads Is Important

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In our previous posts we spoke about how to optimize your Facebook ads to get more clicks and how to split-test them to determine which ads are working. Optimizing your ads to increase clicks and decrease costs is great but your campaign doesn’t end there. Clicks and costs are useful metrics but they don’t give […]

Winning The War Against User Anxiety and How to Increase Conversions

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Every web user has experienced anxiety of some form or another. It might be very mild, but you’ve probably experienced it yourself, even if you were unaware of it. Anxiety is one of the greatest sources of friction and loss of revenue in ecommerce today. If you’re a marketer, you have an interest in increasing […]

Let Me Press Your Buttons: 6 Rules for Clickable CTA Buttons

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What’s the different between success and failure? Or being the “best-of-the-best” and the dreaded somewhere in the middle? In my experience, it’s a combination of hard work and attention to detail. In a variation of the 80/20 rule, an extra 20% effort often places you in to the hallowed ground of the super-achiever. Paying close […]

Ecommerce Optimization: 6 Reasons Why Amazon Rocks

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Some people love Amazon; others hate it. As a consumer, I’m definitely in the first group. I’ve been using Amazon since August 1999 (my first order was for a Peanuts book, if you’re interested). I have bought a lot of items from Amazon stores in three different countries. That’s because Amazon knows a lot about […]

The 9 Commandments of Converting Page Skimmers

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Increasing traffic to your landing pages is always a good thing. After all, a big part of conversions comes down to a simple numbers game: the more eyeballs on your site, reading your information and seeing your offers, the more clickthroughs and qualified leads you’re likely to get. But not all website traffic is created […]

8 Tips to Optimize Your CTA Buttons for Conversion

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If you had to pack all your conversion wisdom and power into one tiny space, it would be the call to action button. It’s amazing how a single button can make or break an online business. I’ve spent a lot of money and a lot of time making sure that my call to action buttons […]

How to Leverage Remarketing and Retargeting for Higher Conversions

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Everyone deserves a second chance, and remarketing (also called retargeting) is your chance to get your business back in front of your customers’ eyes no matter where they go after they’ve visited your site. But how do you get the most out of your retargeting efforts? In this article, we’ll look at the many different […]