The Web Designer’s Little-Known Trick to Improving Conversion Rates – the Moment Your Site Goes Live

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“Impossible!” I can hear you say… “You can’t improve conversion rates the minute a site gets published! You don’t even have the groundwork necessary to know what your conversion rate is!” But there is a little-known way to make sure that your site’s conversion rate starts out as strong as it can be—without the need […]

10 Little Fixes that Have a BIG Impact on Your Web Form Conversions

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Ahh, the Web form. It’s present on nearly every site on the Web, and yet so many other testing opportunities, like layout and design, get the lion’s share of attention. Why even bother testing your forms? Because it’s here that users find themselves at a crossroads asking, “Do I really want to do this?” Let’s […]

A Website Redesign Workflow to Keep You Out of the Trenches

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Going through a website redesign almost always seems like a great idea. Who wouldn’t want to freshen their brand’s online presences, create a sleeker user interface and have a website that’s way more attractive than the competition’s? That is, it seems like a good idea until you get down into the nitty-gritty details of planning […]

How to Choose the Right Testing Software For Your Business

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If you’ve spent any amount of time on The Daily Egg or similarly focused blogs, you know that thorough testing is paramount to your web business’ success. Every customer base is unique, and winning marketing victories depends on understanding the users visiting your website each and every day. You might be intuitive (or lucky) enough […]

6 Conversion-Boosting Benefits of Online Videos

video marketing

If you’re not using online video, you’re missing out. Last year, videos accounted for half of all mobile data traffic, says CISCO, and while people are watching much less TV, video’s popularity continues to rise. That’s why it makes sense to include video on your site. Here are 6 ways that using video boosts conversions, […]

13 Ways to Battle Shopping Cart Abandonment and WIN

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What is the biggest drain on your profit potential? If you sell online, it could easily be shopping cart abandonment. It doesn’t matter whether you sell one product or thousands, you’ve probably experienced it: people exiting your site after clicking the Buybutton but before the sale is complete. And if your numbers are high or […]

Are You Making These Conversion-Killing Mistakes?

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Over the last decade, we’ve seen the barriers to entry for web design systematically dismantled. Platforms like WordPress, Joomla, and more recently Squarespace mean you no longer need to be an experienced programmer to create beautiful, functional websites. The natural result of this increase in accessibility has been a dramatic increase in website artistry. Visual designers […]

Can SEO Improve Onsite Conversion?

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When most people think about SEO, they think about getting people onto a website and onto certain landing pages. It’s all about rankings and gaining that visibility to earn those clicks, and then on-site conversions happen because of other factors. For example, what you’re doing on your actual site (imagine that). However, by now, we […]

Google Display Network Targeting: Your Guide to Better Results (Part 3)

Pay per click

But wait, there’s more! In the first 2 articles in this series (Part 1 and Part 2) we looked at 7 potential Google Display Network targeting tactics. In this 3rd (and final) segment of this series, we look at a few more ways that are not as commonly known or used… yet may be some of […]