Comments

  1. Very interesting read, thanks.

  2. Wow, this is great! Very insightful.

    I want to do a lot with infographics myself but have no clue how to do them.

    Have you ever published any tips?

    Thanks again, lovely post.

  3. Thank you Kathryn for the article, before desiging a logo, companies have to understand their brand values so they choose the perfect color that works perfect with their products or services. Designing a logo is really an art and a science.

  4. a very detailed article with a lot of information for the reader.
    Thanks for your time to share such article

Trackbacks

  1. […] Color, Value & the Evolution of Logos […]

  2. […] theory is its own course of study, but there are some basic tenets you can apply. The folks at crazyegg.com produced a great infographic that summarizes the psychology of different color choices. Your CTA should be differentiated and […]

  3. […] Take the black Tiffany & Co logo, which is one of the most recognisable logos in the world. It is designed to make you feel bold, serious and luxurious because it’s associated with the formality and mystery of night. […]

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