Winning the Digital Ad Game: 6 Tactics to Boost Your Advertising ROI

young girl playing tennis

With the average banner click-through rate (CTR) falling around 0.1%, some people think display advertising has lost its effect. But look at these stats from the U.K.: Digital adspend grew £435 million in the first half of 2013. Search is the top category, with 59% of the total. Display has 23% of the total, making […]

CrazyEgg’s Hard-Boiled Guide to eCommerce Optimization


eCommerce optimization can be so all-encompassing and overwhelming that it’s difficult to know where to start. Do I begin addressing shopping cart abandonment, or should I encourage more engagement via social media? Do I focus exclusively on the checkout page or should I conduct user experience tests first? In this guide, we’re going to use […]

Measure Marketing ROI: Proving Value When It Can’t Be Measured

measuring the impossible

What happens when a marketing campaign can’t be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep questions about metrics, mumbling something about ROI under your breath? A few years ago, we struggled with new marketing channels that were virtually impossible to measure. Today, things are different. Let’s look at […]

Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out

Super car at race circuit

Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ advertising and marketing messages a day. As I write, I’m in New York City and I probably see well over 5,000 messages during my waking hours. Here in the Big Apple, […]

A Simple Guide to Understanding and Creating a Website Conversion Funnel

conversion funnel

How many articles have you read recently about the “conversion funnel”? Likely a lot! You’re probably hearing, seeing, and having the term “conversion funnel” shoved in front of your eyeballs all day long. I personally come across conversion funnel information dozens of times during my research and reading—every single day. Why? Because an optimized conversion […]

How to Design a Simple Sales Funnel to Improve Web Conversion

Website leads

I just completed a website assessment for a prospect who was sure he had a conversion rate issue. He wanted to jump his current conversion rate of 1.3% to 2%, a lofty goal by all accounts, but obtainable. It seems obvious, right? If you have lower conversions than you want, you should go for a […]