February’s Best: Favorites in Conversion, Analytics & Copywriting

by 0 02/28/2014

No excuses—it’s time to catch up on your reading. Grab your tablet, head over the office couch (or lounge, or wherever you go to relax), and get straight to your much-deserved brain-break.

Here are (in this marketer’s opinion) February’s best conversion, analytics, and copywriting articles.

Conversion Optimization

1. The Dos and Don’ts for On-Boarding Walkthroughs on Mobile
Post by: 
Andree Huk via Clarity
Onboarding is an important part of the customer journey, especially for mobile users. A marketer’s job is to make sure that new users know what they need to do, why, and when. In this blog post, Andree Huk walks us through the steps of a high-performing on-boarding process, step by step.

2. Why These 5 Ugly Designs Convert Beautifully
Post by: 
Mattias Guilotte (co-founder at Coworks) via Unbounce
Effective design means more than aesthetics. This post will walk you through a series of “ugly” landing pages that have generated millions in revenue for different types of businesses. Stop sweating the superficial stuff. This blog post explains why.

3. Amazing Abandoned Cart Emails (And What You Can Learn from Them)
Post by: Dan Wang via Shopify
Are your store’s abandoned shopping carts causing you to tear your hair out? If so, read this blog post, and take solace in the fact that you are not alone. Shopping cart abandonment is common—and it’s also very preventable. This post explores tactics for how.

 4. 7 Essential Customer Segments for Your E-Commerce Websites
Post by: 
Junan Pang via Optimizely
Getting started with segmentation for your e-commerce business? Customer research is a must, but you don’t need to throw darts in the dark to start grouping your visitors.

Analytics

5. Measuring Marketing ROI through Lifetime Value
Post by: 
Ben Legg via the Adknowledge blog
The strongest customer relationships span years, not months. That’s why it’s so important for marketers to measure lifetime value to capture ROI. But how do you get started? Check out this guide.

6. Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
Post by: 
Avinash Kaushnik via Ocaam’s Razor
Avinash Kaushnik’s love for segmentation knows no bounds. He’s gone so far to say that aggregate data is crap. I 100% agree. If you aren’t segmenting your visitors in Google Analytics, you should. This guide will help you get started.

7. Dashboard Metrics that Actually Work
Post by: 
Segment.io
Marketers love dashboards but sometimes struggle to pick the right metrics. Do you fall into this group? If so, read this blog post to help simplify the data you’re picking.

8. Measure the Lives You Save, not the Life Preservers You Sell
Post by: 
Andrew Chen
Andrew Chen makes a great point here. Your metrics should align with your value proposition—framed in terms if your customers’ needs. Measure more than just dollars. Think in terms of people too. Ask yourself, How does my product improve the world I’m part of?

Copywriting

9. How to Grow a Blog to 100,000 Visitors in Less Than a Year
Post by: 
Peep Laja via OkDork
Peep is the conversion optimization mastermind behind the popular blog ConversionXL. If you’re reading this blog post, you’ve probably come across him because we link to him often. This blog post walks through the steps he took to slowly and steadily grow his audience to 100k visitors per month.

10. 32 Experts Share Their Best Blog Post Promotion Tips
Post by: Kristi Hines via Kikolani
Is it cheating if I link to a blog post with 32 more tips? This read is a must for any content aficionado.

11. 6 Tips for Wooing Customers with an Enchanting Business Blog
Post by: 
Henneke Duistermaat via KISSmetrics
Smart marketers know that blogging is hard work. Make the most out of every moment (and penny) that you spend in ramping up your company’s content program. This blog post will help you build momentum and generate results.

12. 3 Tools to Improve Your Blog Writing
Post by: Mark Evans
Having trouble coming up with cool topics and sticking to a routine? You’re not alone. When your brain feels like mush, technology and tools can help. Here are some favorites from an awesome startup marketer.

You pick #13. What was your favorite read this February?

Read other Crazy Egg posts by Ritika Puri.

About 

Ritika Puri is a San Francisco-based blogger who writes about trends in business, internet culture, and marketing. She’s inspired by the intersection between technology, entrepreneurship, and sociology. By day, she works for a large online media company, and after-hours, she runs her writing consulting business, UserGrasp.

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