14 Social Media Trends for 2014

by 32 01/22/2014

With more and more brands hopping on the social media bandwagon in 2013, there are bound to be some shifts in the way we use it for business.

We’re seeing hashtags show up in print advertising and television commercials, and short-form videos like Vine and Instagram Videos becoming more mainstream. You might say social media is here to stay.

So it’s fair to ask what you can expect in the coming year in social media marketing. To answer that question, I’ve scoured some of the best lists on the web and gathered some of the top social media trends for 2014 for you.

Social Media Trends for 2014

1. The rise of social paid advertising.

All the major social media platforms (Facebook, Twitter and LinkedIn) now offer paid advertising, and they’ll continue to work on making it better. Just looking at some stats, it appears that brands will want to use it:

  • Brands that use the retargeted ads in Facebook users’ newsfeeds report 49 times more clicks than right-hand sidebar ads.
  • LinkedIn Sponsored Updates see a 45% higher engagement than posts on Facebook or Twitter.
  • Twitter offers three different kinds of paid advertising: promoted accounts, tweets, and trends.

Paid Social Media Ads

2. Specialized social media platforms and sites are going to become more popular.

For the same reason you target your business and marketing, soon you’ll be able to target your social media campaigns.

Some existing platforms like LinkedIn already let you target particular segments and audiences with your updates. However if you want to reach an even more specific audience, try looking at a niche social media platform. Some examples include Untappd, Ravelry, Gentlemint, ThirdAge, and Meet Pips.

gPlus128

3. Google+ will become a major factor in social media.

Often an afterthought to many social media campaigns, Google+ will see an increased presence in 2014.

Google reports that over 300 million people visit G+ every month. It’s a big part of their search algorithm, it rewards sites with high SEO IQ, and when you add in Google Authorship, it’s easy to see why.

See how to set up your own Google+ Company Page here.

4. Brands have to think of themselves as publishers.

As quality content continues to be important, brands are realizing that they need to hire good writers to work along with their marketing staff.

They’re realizing the value in assembling a good team of writers, marketers, analysts, and designers. Working with their own newsroom-like departments, or outside vendors like Press Feed will allow them to easily create a well-rounded and robust content strategy that offers everything from social, mobile, and graphic content.

5. Employee advocacy will be formalized.

Forward-thinking brands will codify processes and procedures for their staff that will empower their employees to speak up for the brand (and not be penalized).

Innovative companies will use social media to gain valuable insight into what’s happening within their company, so they can make better future business decisions.

Clearly, social media proficiency is seen as a core business asset rather than a liability.

6. Social media jobs will change drastically this year.

It’s out with the Social Media Manager, and in with the SEO Specialist, Social Media Strategist, Online Community Manager, Social Media Marketing Manager, Social Media Marketing Coordinator, and Blogger or Social Media Copywriter (say Business Insider and Hootsuite).

7. Big business will use social media even more in their campaigns.

According to John Jantsch of Duct Tape Marketing, they’ll use it to create brand awareness, to hire new staff, drive lead generation, and ultimately, serve customers better.

We live more and more of our lives online, so it only makes sense that brands will continue their research into social media and how it can benefit their bottom line.

Hashtags

8. Hashtags will be everywhere.

You’ve already noticed them on-screen in television, and they’re quoted all the time in ads and news reports—now FB is using them too. Make sure you know what hashtags are and how to use them.

9. Pay attention to news trends and use them.

Gary Vaynerchuck calls this “trendjacking” in his book Jab, Jab, Jab, Right Hook. It means you use a trending news topic, create social media content for it, and release it right away. It’s only useful for that period in time; however, it can be extremely powerful and compelling.

My personal favorite is Oreo’s You Can Still Dunk in the Dark during the blackout of the 2013 SuperBowl. But there are other great examples like DiGiorno’s live tweeting during NBC’s live broadcast of The Sound of Music, or some UK brands “celebration” of the Royal Birth of Prince George last summer.

10. Quality content will be even more important.

Ann Handley of Marketing Profs says it’s the foundation to all good content, regardless of content type. While I won’t quote the “should be retired” cliche about content and royalty, it is true. Produce only quality content, and you’ll win on social media.

11. Content must be relevant to be useful.

Consumers are easier to target in today’s market, so making the experience relevant will be important. That means using the right social media platform, hashtags and keywords, and producing the right compelling content to engage your followers.

Companies like ThinkGeekencourage users to submit Action Shots of themselves using the products, which is an easy way to measure the ROI of their products and social media reach.

Mobile devices in use

12. Becoming more mobile.

As tablets and smartphones get more powerful, we’re using them more and more on the go. According to a Prosper Insights report, only 33% of mobile websites are “very good,” which means there’s a lot of room for improvement.

13. Brands will use more video, in particular, micro-video.

This is an extension of the fact that people like to consume video on their mobile devices.

The video platforms are becoming more reliable and brands are able to monetize them more easily. Video producers are capitalizing on this, and creating videos for brands that are of high quality and are highly entertaining.

The good news is that almost half of all video watchers complete the entire video, with a whopping 79% completion rate on those on auto-play .

14. SlideShare becomes a key influencer.

With over 60 million monthly visitors, and 130 million pageviews, SlideShare is one of the most visited websites in the world. Users can share presentations directly from the site, or embed them in their own.

It’s one of the easier ways to share content. It offers a unique relationship between content and distribution that brands and business should harness.

Now you

Of course these aren’t the only social media trends out there, since, by its very nature, social media is fluid and dynamic. But I think these are the biggest ones that we’ll see in business over the next 12 months.

Do you agree? What trends do you think will be big in 2014? Let me know in the comments.

Check out other Crazy Egg articles by Julia Borgini

Print Friendly

About 

Julia Borgini helps Geeks sell their stuff. She writes engaging website content for B2B Technology companies with Spacebarpress. Follow her on Twitter @spacebarpress to see what she's in to now.

Get our Daily Newsletter

Get conversion optimization, design and copywriting articles delivered to your inbox FREE

32 COMMENTS

Shane M. Liebler

I’m looking for the rise of GIFs in marketing. This year will see the introduction of the GIFy awards (www.thegifys.com) and Subway’s breakthrough campaign just last week (www.giphy.com/subway) I think we’re heading into strange new territory: viral banner ads!

January 22, 2014 Reply

    Julia Borgini

    Thanks for the info Shane. I hadn’t heard of the GIFy awards. I agree though, it’ll be interesting to see if they become popular with advertisers this year. From the highs of Subway’s campaign to the lows of Kmart’s holiday “Giffing out” campaign, it seems they’re a little more difficult to understand than other mediums. At least for advertising, that is.

    January 23, 2014 Reply

dialuz

these 14 trend are helpful to business and easy to publish to costmers.Thank you for these trends and your post also.

January 27, 2014 Reply

Mike Bailey

Hi Julia

Some good food for thought there; in my interest area, I think your point #5 has definitely got legs. I see employee advocacy becoming one of the fastest-growing areas of social-media marketing as an increasing number of very capable platforms hit the market. As you say, employers are starting to see their employees’ social-media networks as business-communications channels rather than time-wasters at work …

January 27, 2014 Reply

    Julia Borgini

    I agree Mike, I think this will become more entrenched with businesses as they figure out how they take advantage of it.

    February 19, 2014 Reply

Jon Ouellette

Thanks for the info. Julia!. Perhaps I missed it in your write-up, but what about the emergence of Private Social Networks. Or can there really be such a thing?!

January 27, 2014 Reply

    Julia Borgini

    Hi Jon,
    I’m assuming you’re referring to a fully enclosed, internal private social network within a company, right? And not a public one where your activities are private, correct? ;)

    Generally speaking, I don’t think companies think of it this way, but rather in terms of collaboration (like with SharePoint or other tools like Trello). But they’re definitely out there.

    I think they’re becoming a little more popular, especially if the company has a lot of teleworkers. But I’m not sure if it would be considered a big trend for this year. Perhaps in the future?

    February 19, 2014 Reply

Adam_Q

Thanks Julia, useful post
If you can maybe give some info about local social networks (like meetey.com, circles etc.) it would be great because it feels like it’s one of the biggest social media trends for 2014 :)

January 28, 2014 Reply

    Julia Borgini

    Hi Adam, Interesting, hadn’t heard of the local social network scene, but a quick search shows it’s a pretty big thing out there. For consumers though, IMO. The focus of this article was more on the business side, so for the moment, it’s not going to have as big an impact on big business as it might on consumers as a whole.

    Thanks for bringing it up though, it’s on my radar now!

    February 19, 2014 Reply

Sean

Crokes.com is launching over twitter in 2014 have to see what they can do.Anyway great post.

February 3, 2014 Reply

fabio

Hi, in these days i found this one http://sharix.me, i think it is still in beta testing. It’s a social vcard.

February 14, 2014 Reply

Diane Scarpelli

The elephant in the room re: social media is inherent in the name ‘social media’ … with the emphasis on ‘social’. People use social media outlets for social activities. They are not interested in developing relationships with brands. Digital marketing will emerge as viable and marketable at some point – but what is going on now is a money sinkhole for advertisers who switch more and more marketing dollars into outlets with inflated viewing numbers and exaggerated value on click thrus that do not realisticaly generate actual sales. Digital marketing today does work fantastically for particular products within particular contexts only.

February 18, 2014 Reply

    Julia Borgini

    Yes Diane, I agree that the “social” part of social media is important, though I do disagree with you on people not wanting to develop relationships with brands through it. I think it’s a great entry-point for brands to figure out what their consumers are saying about them, and an easy way to start a dialogue.

    As you say, where marketers and brands get it wrong is when they use it as their ONLY vehicle and touch point with their consumers and prospects. It shouldn’t be used as the ONLY pipeline to their audience, but as ONE of the pipelines. It’s more of a tool that should be used IN CONJUNCTION with other things like case studies, sales calls/emails, trade shows, etc.

    Social media marketing is working well for particular products in particular contexts because it’s still so new. That’s the only way we’ve really seen how it can be used. But it’ll continue to evolve and be used in new & different ways. THAT’s what I’m excited to see.

    February 19, 2014 Reply

marc

Hey – Good Comments Guys…..

I’m about to open moving away soon and the tips here are pretty cool for me.

It’s a UK property site that i’m working on a.t.m and some of the tips will help me out – please keep a eye open for it guys – movingaway.co.uk

I really think your tips are great julia. keep up the amazing work. if you follow me my twitter @movingawayUK I will be follow you back as your tips are amazing.

Thank you.

February 25, 2014 Reply

Rathcke

One of the biggest social media trends right now is the online secrets sharing (for example Whisper) – can you see it in the future as being used in business?

February 26, 2014 Reply

Rupal Sathavara

Over the years, social media has never failed to surprise the users. It remains to be seen what kind of changes advancements in social media will bring this year. Using high quality content on social media will continue to help businesses perform better as a whole. But the concept of content has changed significantly over the last few years. Spread your online existence across a number of social media websites.

February 27, 2014 Reply

Magento Expert

Nice post, According to the report, 60% of marketers were using social listening strategies in 2013 and 24% plan to do so in 2014. Social listening offers opportunities to interact directly with consumers.

March 21, 2014 Reply

Neha

Awesome! I like your starting words to keep the visitor stay and read your full blog post. Anyhow the overall

post is really informative and contains tons of knowledgeable factors. Thank u so much for sharing this post.

May 7, 2014 Reply

Thomas Stocks

Thanks Julia. There are some interesting things here and I think point #1 has been happening for some time now. More businesses have been trying social media paid ads to help not only grow their social following but to also drive traffic and sales to their websites. Great stuff though!

May 30, 2014 Reply

    neil

    Thomas, glad we could help. Thanks for sharing your thoughts :)

    May 30, 2014 Reply

dalmira

excelente informacion

June 3, 2014 Reply

    neil

    Dalmira, glad you liked it :)

    June 3, 2014 Reply

Adam Methew

I totally agree with your post. Social media marketing are really important specially in 2014. But Only one thing I mention. Use customer service support on your website. Because its important for your customer satisfaction.

June 20, 2014 Reply


Leave comment

Some HTML allowed

Get conversion optimization & A/B testing articles FREE >>>