9 Must-Have Twitter Tools that Can Make You a Social Media Rock Star

by 25 01/13/2014

Whether you’re using it for sharing content, responding to followers, keeping up-to-date with the news or having fun, Twitter is an essential part of most marketers’ social media arsenal.

But it gets even better when you manage your Twitter interactions with third-party tools. There are dozens of them, including Hootsuite, ManageFlitter, Untweeps and (my personal favorite) Buffer.

9 Must Have Twitter Tools

Photo Credit: mkhmarketing

But apart from these tried and tested Twitter standbys, there are also some new (or significantly changed) tools around. Here are nine of the most interesting ones I’ve tried out this year.

1. Triberr

Triberr logo

Triberr allows you to create groups of like-minded Twitter users and share your content with the group via your blog’s RSS feed. The idea is that they will also share that content with their followers.

Although you can automate the process, it’s better to check in to the site and review the content you plan to share. Triberr is a great tool for social sharing, but also rocks for influence marketing, which is a new direction for the site. For more on Triberr, read our earlier review.

2. Twtrland

twtrland-kissmetrics

Another Twitter tool I’ve really enjoyed using is Twtrland, a tool that works not only with Twitter, but with Facebook and Instagram as well.

Using your account details, it creates profiles for each user and is so full of information about follower demographics, key topics, user activity and more that you may never look at your Twitter profile the same way again. And the ability to monitor keywords and to figure out who’s influential in different arenas makes Twtrland invaluable to those using Twitter for business or running a Twitter marketing campaign.

If you’re an analytics and stats fiend, then you will really enjoy Twtrland. Check out our Twtrland review for more detail on this social intelligence tool.

3. Commun.it

Dashboard -Commun.it

Need more data on Twitter relationships? Commun.it could be the answer. This Twitter community management tool gives you an overview of your Twitter network, helping you to identify the people who influence you, those who are influential and much more.

You can use it to track retweets and reach and get an idea of activity and engagement for your Twitter account. There’s more detail on Commun.it in our post on social engagement dashboards.

4. Followerwonk

Followerwonk

Followerwonk isn’t exactly a new tool but it became part of the Moz family in 2012 and got a new lease on life and new interface, so it’s probably worth having a look at what it offers.

While you have to subscribe to a premium version to enable tracking and sorting of followers, the free version allows you to check the Twitter authority of any user and to see a breakdown of the people they follow by location, gender, language, follower count, Twitter activity and more.

It tells you when that person tweets most and when their followers are most active, allowing you to integrate this with Buffer to set a tweeting schedule.

5. Pluggio

Pluggio

Pluggio is a much newer tool to manage Twitter and Facebook. Using a folder navigation system, it allows you to segment information in different ways so you can track users, groups, hashtags and keywords.

It incorporates scheduling of social media posts and also allows Buffer-style drip feeding of posts to different networks through the day. It can help you identify people who are posting using various keywords and hashtags so that you can follow them. As if that’s not enough, it can also be used as an RSS reader, allowing you to read content online and immediately post it to your social sites.

Add to that analytics and automation tools and it has the potential to be an all-in-one social dashboard. I personally found it a little bit noisy but I can see where it could be useful.

6. Mention

mention

One tool that I have used a lot this year is Mention. It works with both Twitter and Facebook, but has recently integrated Buffer, which gives it a wider social reach. With Mention you can set up alerts for brand mentions or anything else you want to track, and can customize this with terms or sites you want to exclude.

Choose the sources you want to track mentions from (web, news, blogs, forums, videos, images, Twitter and Facebook) and you will get alerts both on the web and in your email inbox. On the web, you can say which mentions are irrelevant or block some, so over time it becomes more useful and you can see mentions inline before responding to them in some way.

Essentially, Mention is a cross-platform media monitoring service that works very well. While there are limits to what you can track and the analytics you get in the free version, it’s more than enough for most users. Oh, and there’s an app too—for both Android and iPhone.

7. Tweriod

Tweriod

Another interesting Twitter tool is Tweriod, which analyzes your account to identify the best times for you to Tweet. Once you’ve signed in, it takes a couple of hours to generate your report.

The report shows the times when your Twitter content will get the most exposure and when most of your followers are online. It also provides hourly graphs and tracks @replies. Like Followerwonk, Tweriod syncs with Buffer to optimize your tweeting schedule.

8. Twitonomy

Twitonomy

Twitonomy is a tool that provides free analytics on tweets, retweets, hashtags, mentions, replies and more.

Like other tools in this roundup, it provides insights into your followers and the people you follow. It also includes monitoring mentions and tweets, finding people who are not following you, finding people who you’re not following, click tracking, list management and backup of reports.

Once you’ve signed in it takes only a short time to generate your initial dashboard, populated with a couple of sample modules that you can use.

As a bit of a stats junkie I love the functionality in this tool. And I love the fact that it makes it easy for me to follow what’s happening with multiple lists in a single browser window. This is definitely one that’s worth checking out.

9. Refollow

Refollow

Another recent addition to the Twitter tool list is Refollow. This tool has a huge number of filters to allow you to segment Twitter users very finely and then take action on what you have found. It’s meant to be a follower growth tool and can also help you to prune your lists, deleting inactive Twitter users, but after the changes in Twitter API limits, this became a paid feature.

However, in the free account you can still create new lists from the segments you identify or add and remove people to and from existing lists. You can also block people to make sure that your lists stay permanent. And there are more advanced features in the pro version.

Now it’s your turn—which Twitter tools have you found most useful this year?

Read other Crazy Egg articles by Sharon Hurley Hall.

About 

Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 20 years, including stints as a journalist, academic writer, university lecturer and ghost writer. Connect with Sharon on her website.

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25 COMMENTS

Tamar

I might try #7 I really want to analyze my account to identify the best times for me to Tweet.

January 13, 2014 Reply

    Sharon Hurley Hall

    Tweriod was quick to use and integrates well with other tools, so it’s definitely worth a look, Tamar.

    January 14, 2014 Reply

Jay

We recently began using Spider by oneQube (spiderqube.com) for social listening. It’s still in private beta, but very impressive, already. It’s had an immediate impact on our lead gen. Within our first 2 days on the platform we were able to conduct market research that highlighted unforeseen potential in our pitch deck design services.

January 13, 2014 Reply

    Sharon Hurley Hall

    Sounds interesting, Jay; I’ll check out the tool for a future update to this list.

    January 14, 2014 Reply

Ash

Hi Sharon
Some great tools here, many of which I have used, but a few new ones.
Refollow and Twitonomy look interesting, and I am a big fan of Triberr (although I would not class it as a Twitter tool per se – more a blogger sharing tool).
thanks for compiling this list
ashley

January 14, 2014 Reply

    Sharon Hurley Hall

    Glad you found a few new to you, Ash. I included Triberr mainly because it focuses on blog sharing via Twitter, though you’re right, it’s more than just a Twitter tool. :)

    January 15, 2014 Reply

Martin Wilde

A brilliant list of of tools Sharon! Very much appreciated. A couple of ones that I use at the moment is WeFollow, and Tweepi which pale in comparisson to this list. Thanks again!

January 15, 2014 Reply

Pol

Hi Sharon,

Thanks for sharing. I’m using SocialBro to analyse my twitter account and it brings me usefull information about best time to tweet and follower demographics.

Thanks again for the list! :)

January 17, 2014 Reply

Hemant

Hi Sharon,

Your article is really helpful, thanks for writing. I am looking forward to read more articles in future. Keep writing!!! cheers.

January 22, 2014 Reply

Phil

Hi Sharon,

Nice post and great list.I also like TwrtLand, great to analyze large user bases. Among the other tools I use, my favorites are intweetiv.com, great to find/publish trending content in my niche, and twazzup.com to stay on top of real time tweets per influencers.

February 10, 2014 Reply

Michael

Good collection Sharon,

When I tell people that Twitter is the most powerful marketing tool the world has ever seen, most assume I’m exaggerating greatly.

Those who have some sense of Twitter think I’m just exageratting.

Those with a full understanding of Twitter, it’s structure, and available tools – like the ones above – understand there is no exaggeration. None.

Michael

February 14, 2014 Reply

Audrey Melnik

You must check out ZootRock.
It generates relevant trending content (articles, blog posts, images and quotes) for your niche. It saves so much time over sourcing this content manually.

March 17, 2014 Reply

Kathryn Aragon

Thanks for sharing, Steve. We’ll have to check it out.

May 10, 2014 Reply

ET

great twitter tools! i use manage flitter and it works really good.

June 18, 2014 Reply

    Neil Patel

    ET, thanks for the heads up. Looking forward to hearing more from you :)

    June 18, 2014 Reply

Prabir

Hi Sharon,

I have read most of the top list of twitter tools and yours is balanced one. Of late i have started using internetoftweets.com/ This is kind of a no frills tweet dashboard for me and i love it. Waiting for the team to roll out more features on this tool.

June 18, 2014 Reply

Ovais Mirza

Twitter marketing seems to be effective only if use it appropriately and the tools mentioned here are of great significance. It is very important for us to manage our twitter accounts through these tools mentioned above if we really want to boost up our social media campaigns.

June 20, 2014 Reply

Jonathan Mugan

Check out Happy Cyborg. It allows you to upload your personality to Twitter so you can find people who are like you. happycyborg.com

October 25, 2014 Reply


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