Bloggers: Start Blogging About ‘Big-Ticket’ Keywords

by 15 01/03/2014

If you’re a blogger or content marketer who is starting to get some qualified traffic, that’s good news.

But are you sure your keyword strategy is working for the long haul?

Google hasn’t gone easy on bloggers the last few years, as their algorithm updates (Panda and Penguin, anyone?) took down a lot of the good bloggers along with the bad, thin-content bloggers they were targeting.

Making money on blogs hasn’t been entirely easy either—but this isn’t Google’s fault. This is because most bloggers write about topics and keywords that aren’t lucrative, or ‘big-ticket.’

What do I mean by big-ticket? I mean, is there any possible way your blog post could earn you over $1,000? Keep reading to find out.

big-ticket

Old-style blogging isn’t working any more

Now, I understand blogging isn’t all about the money. People want to speak their minds, and sometimes it’s not about going after a specific topic or keyword.

I understand that, but this post is for frustrated, broke bloggers who want to make money through their blogging efforts. Business bloggers too. The tips I share apply to you too, because you can make your content marketing pay for itself by focusing on big-ticket keywords.

Take, for example, a travel blogger. I love travel blogs and read them all the time. Some of them have the best traveling resources the Web can offer.

A lot of them blog every single day, and a a lot of them are broke and frustrated.

Why?

Because they are banking on the long-tail keyword strategy of blogging with high frequency and writing about whatever comes to their minds. Their core strategy is to improve their monthly Google Adsense check through web traffic. To do this, they hit the publish button as often as possible, thinking Google will reward them with more traffic as their site has more indexed pages.

This strategy was somewhat effective in 2011. But it hasn’t been very effective (or lucrative) in 2013, and will be even less so in 2014.

You see, when Google did the whole Panda/Penguin thing, it hit bloggers the hardest. It targeted websites that had frequent, brief posts that did not get much interaction.

Sadly, many bloggers are still publishing frequent, brief posts that don’t offer much value…and their traffic shows it.

What is the solution?

Big-ticket blogging

Big-ticket blogging is essentially this: blog less, and pump out epic, 1500+ word pieces that go after lucrative keywords. Then, point a few back-links to each post that goes out, and you have officially became a big-ticket blogger.

That’s the entire strategy, summed up.

You see, when you laser-focus your blogging efforts on fewer posts, it lets you produce posts that play into Google’s algorithm better with longer, conversational posts that allow you to rank for several keywords.

(As an example, I wrote this review about an affiliate product that still ranks first-page for the most competitive keywords possible. Notice I did not have to write several different posts to rank for each keyword. That’s because Google likes longer, in-depth content, and you can rank for multiple keywords with one single post of that type.)

With the less-frequent posting strategy, it also gives you the ability to spend some time pointing a few quality back-links to each post that goes out, which is the other secret to the big-ticket blogging formula.

Do you see the difference?

Remember the travel blogger example? This is what a travel blogger could be doing…

How it works

Since this travel blogger has built a reputable travel blog, she wants to research some elite travel membership clubs.

travel club

RCI is one of the best-known travel clubs

Some of these pay out $3,000 to $5,000 per affiliate sale, and she realizes that virtually nobody in the blogosphere has touched these keywords.

Some of the branded traffic for these travel clubs get significant monthly Google hits, so she decides to join a few of these clubs and dedicates much of her resources doing quality, borderline-epic reviews for each one, over-delivering in value with conversational content, video and visual assets with each post.

She only blogs 2-3 times a month, then spends a lot of her time getting quality back-links to each post by reaching out to other quality travel bloggers and offering value propositions that get links (like contests, infographics and quality content).

Before long, she is ranking top-3 for some of these travel membership affiliate opportunities, and she makes a cool $2,000 sale with each sign-up.

You see the opportunity here? I’ve actually seen the above example in action, so I know that it is possible.

It’s time to change your thinking

If you do decide to go the affiliate marketing route, always think ‘big-ticket.’  Almost everyone is drawn to Clickbank commissions by default because the barrier of entry is low and because it is what everyone in the affiliate marketing space talks about.

Consequently, the competition to rank first-page for these branded product keywords is outrageous. ‘Google’ any Clickbank product and you will see what I am talking about. There are literally thousands of people trying to rank for the same keywords.

And the irony? These commissions pay $50-$100—if you are lucky.

So you have the masses duking it out for Clickbank commissions, and you have a small group cleaning up on lesser-known, big-ticket commissions.

Do you see the difference? Adjust your minds, my friends.

As Tim Ferriss reminds us in The 4-Hour Workweek:

It’s lonely at the top. Ninety-nine percent of people in the world are convinced they are incapable of achieving great things, so they aim for mediocre. The level of competition is thus fiercest for ‘realistic’ goals, paradoxically making them the most time- and energy-consuming…

This couldn’t be truer in the blogging world. Plus, when you start associating yourself with higher-end products and opportunities, you become a mentor and business partner to affluent, big-ticket-minded people. The type of people you want to be around.

Think big. CEO money is possible with blogging, you just have to go after lucrative, affluent keywords.

Time to switch your game up.

Check out Jeremy Page’s other Crazy Egg articles here.

About 

Jeremy Page is a digital nomad and internet entrepreneur that teaches passive income lifestyle at http://multiplestreams.org.

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15 COMMENTS

Noel

I really like this article, I am just starting out on the blogging journey and information overload has taken it’s toll. I think this is the first article I have read that actually says write a meaty content rich blog. I always hear about “make sure you have content” but also “you don’t want it to be to long or no one will read it” and of course “has to be a list” What is your take on your blog needing to be a list? Top 10, 7 best reason to _ or 6 things you’re doing wrong ets. etc.

January 3, 2014 Reply

    Jeremy Page

    Depends on what you want your piece of content to do. To play into Google’s algorithm, longer posts that aren’t thin do better. For social traffic sites like Upworthy, Buzzfeed, etc…I think their strategy is for short, concise stories for shock value. To quickly evoke an emotion, then off to the next short story. That’s what goes viral on Facebook these days.

    Make sense?

    January 9, 2014 Reply

tamar

To have your blog well optimized and to be easily searchable, you need a good startegy.
And also follow Google’s new guidelines.

January 6, 2014 Reply

Ashley

I love the ideas in this post, I only wish that it were easier to find these big ticket items. I guess that is what makes it a great idea. No one is doing it.
Any tips on how you would find such items? :>

January 7, 2014 Reply

Stuart Walker

Hey Jeremy,

Interesting post and it makes a lot of sense. Competition for the higher end stuff does seem to be lower yet everyone is fighting it out for $7 – $50 commission of Clickbank and similar product that already saturated.

You’ve inspired me to spend some time finding big ticket items to promote on my blog.

Thanks

January 12, 2014 Reply

    Jeremy Page

    Stuart, glad I could inspire. Find high-end affiliate and direct sales programs.

    January 24, 2014 Reply

Devaughn Burke

I have a question how do find high ticket items?

June 4, 2014 Reply

    neil

    Devaughn, do some keyword and demographic research to see what your audience is looking for :)

    June 5, 2014 Reply

Neha @ Pnr Status

Your article is really amusing. I personally believe that the content is king. If you have good appealing content which can bind the user, your site can perform better in the search. I am doing it and it works for. 90% content and 10% link building that’s what i believe in.

July 10, 2014 Reply


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