December’s Best: Favorites in Analytics, Conversions, and Copywriting

by 1 12/31/2013

Is it just me, or was Q4 totally insane? It’s an understatement to say that 2013 was a phenomenal year for the online marketing world. One report forecasts the year’s digital ad spend to be more than $500 billion.

Tomorrow begins 2014. For ROI-driven marketers, there is no Q1 lull. So long that you have a consistent sales pipeline, the craziness will never stop. You do, however, deserve a brain break.

So here it is. Here are, in this marketer’s opinion, December’s best conversion, analytics, and copywriting articles (New Year’s slump edition).

Conversion Optimization

1. Test the Impact of Badges on Product Thumbnails
Post by: 
Junan Pang via Optimizely
If you’re running an e-commerce business, you’re well aware that the competition for your audience’s attention is intense. Badges can help select products stand out. Now here’s an idea for an A/B test…

2. Your Favorite Posts of 2013
Post by: 
Linda Bustos via GetElastic
Is it cheating if we link to another roundup from this roundup? If there’s one thing that we conversion optimization experts love, it’s content. In case you need to extend your brain break from Dozen Eggs, here are 13 more articles to keep you entertained.

3. Brains Have Limited Bandwidth Like Computer CPUs
Post by: 
Chris Goward via WiderFunnel
Your smartest website visitors need you to keep your content simple. When confronted with overwhelming graphics, complex verbiage, and disjointed eye flow, we want to run the other direction. This WiderFunnel post is a friendly reminder to keep your design and content simple. Your (very smart) audience will thank you for it.

 4. Website Optimization Lessons from a Christmas Card
Post by: 
Brian Massey via The Conversion Scientist
Brian and his team wanted to pick the right Christmas card to send to clients and friends. What they learned transcends the holiday season.

Analytics

5. 10 Optimization Experts Share Their Favorite Google Analytics Reports
Post by: 
Peep Laja via ConversionXL
“Traffic is precious, and we don’t want to waste any of it.” If you find yourself too busy to create reports from scratch, copy these instead.

6. 2013 Web Analytics Year in Review
Post by: 
Thom Craver via Search Engine Watch
Google made a number of changes to its Analytics software this year. If you haven’t kept up, read this guide for a quick brain dump.

7. Using Universal Analytics to Measure Movement
Post by: 
Google Analytics Blog
Universal Analytics can help you consolidate your online and offline data so that you can analyze your different marketing touch points. Who is actually converting offline? This video can help you figure out an answer to this very important question.

8. Eye Tracking 101: How Your Eyes Move on a Website
Post by: 
Kathryn Aragon via CrazyEgg
A good design means more than aesthetics. You need to understand the data behind your website’s look and feel. Here is an infographic that explains key user experience patterns.

Copywriting

9. An Open Letter to Content Marketers: You’re Missing the Goal
Post by: 
Tommy Walker via Unbounce
Every piece of marketing needs a goal assigned to it. Trust isn’t a goal. Here are some tips to make your content marketing more effective.

10. Surprising Reasons Why Content Marketers Are Great Farmers
Post by: 
Renee Warren via Onboardly
Anyone can call themselves a content marketer. But farmers? These folks drive retention, and build lifetime value through constant nurturing, fertilization, and re-sowing. Like where this analogy is headed? Then keep reading.

11. Brands Want to Become the Next Media Company: Here’s How They Can Do It
Post by: 
Sam Slaughter via Contently
A year ago, brands questioned whether they wanted to become media companies. Today, that question is how. How does a brand start operating like a small media company? If that question has crossed your mind, you need to read this blog post.

12. Make 2014 the Year of Distribution
Post by: 
Shameless Self Plug via AdKnowledge Blog
Can’t recruit eyeballs? Kickstart your traffic acquisition with paid distribution. Here’s what you need to know about PPC for content.

You pick #13. What was your favorite read this December?

Check out other Crazy Egg articles by Ritika Puri

About 

Ritika Puri is a San Francisco-based blogger who writes about trends in business, internet culture, and marketing. She’s inspired by the intersection between technology, entrepreneurship, and sociology. By day, she works for a large online media company, and after-hours, she runs her writing consulting business, UserGrasp.

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1 COMMENT

Tamar

#5 is my favorite

December 31, 2013 Reply


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