You’re blogging, and blogging, and blogging.
But somehow it feels you’re not getting the rewards you deserve.
What’s up? What can you do to improve your business blog? And get more attention, gain more leads, and win more clients?
Below are 7 blogging tips. Follow these tips and you’ll gain more shares, more comments, more traffic, more business, and more raving fans.
Sound good? Let’s start …
1. Stop writing for Google
Are you starting a business blog to generate more web traffic?
Rather than publish a blog purely for crawling robots, write for your readers first.
When you focus on your readers, Google will reward you with more (and relevant!) traffic:
- Use the same words your clients use, because these are the words they use to search for information on the web, too;
- Answer questions your customers have about your product or your industry. Potential clients are likely looking for answers to the same questions on the web;
- Provide an honest comparison between options your readers have—one brand vs another brand (like iPhone vs Samsung) or a service vs another service (such as web design vs web development). For inspiration use Google’s autocomplete. Here’s an example of the Crazy Egg comparisons people search for on the web:
Blog readers aren’t interested in keyword-stuffed posts. The safest SEO strategy is to listen to your clients and answer their questions. (tweet this)
2. Promote readability
You’ve picked a wonderful WordPress theme.
Your blog looks pretty.
But are your posts also easy to read? Or have you promoted beauty before readability?
Tweak your design to tempt web visitors to stop scanning and start reading:
- Use a simple font because it’s easier to read and more persuasive;
- Make your subheadings stand out: use a larger font, a different font, or another color;
- Increase your font size; the font here on the Daily Egg is 14px and you don’t really want to go smaller than this;
- Use a maximum of 75 characters for each line; longer lines are tiring as readers have to search for the start of the next line;
- Maximize contrast between your text and the background so readers don’t strain their eyes, but don’t use light text on a dark background as it’s hard to read;
- Make your line height 1.5 times your font size to make reading pleasurable or use the Golden Ratio Typography Calculator by Chris Pearson to calculate your optimal line height;
- Use short paragraphs and bullet points to create white space because it allows people to rest their eyes and guides them through your content.
Don’t make reading your blog a pain in the neck. Design your blog for readability. (tweet this)
3. Stop selling, start teaching
Have you noticed how rarely popular blogs promote their own products? Instead, they attract their target audience by sharing tips and information that help their audience run their businesses better. For instance:
- The blog of online store builder Shopify includes tips for e-commerce entrepreneurs like 12 Social Marketing Strategies to Grow Your Online Sales and 9 Simple Tips to Write Product Descriptions that Sell;
- The Help Scout blog (helpdesk software) shares tips about customer service such as Speed Kills: Research Reveals Good Service Beats Fast Service Every Time and The Art of the Frugal Wow – How Small Acts Create Big Loyalty;
- The Unbounce blog (landing page software) publishes posts about conversion rate optimization and other online marketing tips like Best Practices in Conversion Rate Optimization Debunked and 13 Warning Signs Your Web Copy Stinks.
People don’t read your blog to learn about your products. They look for information that makes them feel better, more productive, healthier or happier. Many blog readers are allergic to sales-y blog posts and will click away as soon as they detect you’re just writing to sell.
Stop selling. Share helpful information and you’ll sell more. (tweet this)
4. Start an email list
Blog readers are often casual passersby.
They glance through your shop window, but they don’t really see what you have to offer. They might not even notice your name.
If you want to build a connection with impromptu visitors, then you need to entice them to join your email list.
Email allows you to develop a relationship with your blog readers. Email offers you the opportunity to connect again and again.
Use email to get prospects to know you, like you and trust you; and selling becomes easier. (tweet this)
5. Write fewer posts
A quick question:
Are you wasting the time of your readers by publishing daily? Or is each of your posts incredibly useful?
Pixels may seem cheap and hitting publish is easy. But the time of your readers is precious. Use it wisely.
Before hitting publish next time, consider whether your post is adding value or just taking up space. (tweet this)
Don’t stretch yourself too far. Decide on a blog schedule that you can cope with. Focus on quality rather than quantity; your readers will be grateful for it.
6. Turbocharge your headlines to grab attention
Do your blog posts receive the attention they deserve?
Do your headlines grab attention on social media? And get shared and re-shared?
Learn how to write seductive headlines and your traffic will explode. Follow these 3 headline principles:
- Promise your readers a reward for reading your post; how will you make them happier, wiser, or richer? Be as specific as possible;
- Grab attention by using power words—emotional or sensory words that make people feel something;
- Follow proven headline formulas—check out the Cosmopolitan Magazine or popular blogs and you’ll find that the vast majority of headlines follow specific patterns like 7 Warning Signs [Something] Sucks or How to [Get Better at Something].
Remember: Inspirational posts without seductive headlines languish in the dark corners of the web. Forgotten and ignored. (tweet this)
7. Quit boring your readers to tears
Are your blog readers yawning and clicking away?
Here are the warning signs you might be boring the boots off your readers:
- You’re not using plain English. Using an abundance of multi-syllable words and undulating sentences can make reading your posts a total drag.
- You’re sharing too much information. When your blog posts go into myriad directions, you’re talking your readers’ ears off. Focus each blog post on one big idea.
- You’re self-indulgent. People aren’t interested in hearing about you, your product, and your company all the time. Instead, try to be helpful.
When you’re struggling with your motivation and feel bored with your blog, rest assured you’re boring your readers to tears, too.
Re-kindle your curiosity. Explore the edges of your topic. Dig deeper to find fascinating details. Look for experts who can share their enthusiasm with you and your readers. Keep your mind open and you’ll find ideas for blog posts everywhere.
Curiosity sparks your creativity and fuels your writing. (tweet this)
The harsh truth about blogging for business
I’d love to tell you that winning business with your blog is easy.
But the truth is: it’s hard work. Damn hard work.
You need to write well. You need to be creative. And you need to command respect with your expertise. Above all, you need to be helpful and share your knowledge with enthusiasm, because that’s how you win business.
Your passion is contagious. Your passion sells your products.
What are your biggest blogging challenges? Let us know in the comments below.