14 Surprising Internet Trends that Marketers Will Love

internet trends

At the heart of every marketing strategy is a human-to-human bond. If you want to generate sales, you need to think beyond clicks, impressions, pageviews, and shares to understand how people really use the Internet. A key place to start looking is how the Internet has evolved in the last 10 years and why certain trends […]

21 (Mostly) Free Web Usability Tools You Can’t Do Without


What’s web usability and as a marketer, why should you care? Content marketing and social media ROI may be the foundation of your marketing practice, but if your site has usability errors, no one will ever get to find out how great you are. When it comes to web usability the acknowledged guru—a term that’s […]

The Apple Standard: 6 Guiding Principles for a Better Web Experience

apple development

Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but we rarely get to see what they are. Recently, I ran across Apple’s Human Interface Guidelines, and I struck by the attention to detail that this company puts into everything […]

The Simple Trick that Makes Your Website More Engaging and Persuasive

engaging website

Would you like to learn a trick that can make your website more persuasive? And help you win more customers? Implement today’s tips and your videos and blog posts will become more engaging. Your web copy will become more compelling. Your web design will become more seductive. Sound good? The power of describing your buyer […]

7 Top Live Chat Software Solutions Reviewed


You already know how live chat software can increase conversion rates when used correctly. But what you may not know is exactly which of the dozens of live chat products out there is right for your business. Every software has its pros and cons, both for operators and customers.  In this post, we’ll take a […]

How to Get High-Performance Sales Copy Without Hiring a Copywriter

write your own high-performance sales copy

One of the hardest things to do as a business owner is write and research your own product. It’s pretty common to sit down in front of a computer screen and think that you’ll turn out ready-to-use copy in a jiffy. But, more often than not, you’re left scratching your head and wondering what’s wrong […]

Creating Engaging Content Is A Breeze With This Simple Approach


Quality over quantity. That’s usually the mantra when it comes to creating compelling content that pays off. But in today’s marketing landscape, you need both. It’s no surprise then, that this is a big challenge content marketers face today. Case in point: The Content Marketing Institute recently released their report B2B Small Business Content Marketing: […]