No More Guesswork: 5 Website Formats Proven to Get Results


Creating a high-performance website doesn’t happen by chance. It takes a lot of strategic thought. Oddly enough, we often fall short of real success, not because we’re written bad copy or made the wrong offer, but because we simply use the wrong website format. How do you know the best structure to use? According to […]

Fascinate, Tease & Shoot to Kill! How to Use Bullets for Better Results

inforgraphic design

Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus some body copy. And if it was effective copy, it also likely had bullets. Bullets are simply short, bite-sized pieces of copy that focus the reader’s attention on key features […]

7 Quick ‘N Easy Split Tests That Can Increase Conversions 10% Or More

increase conversions

We all have grand schemes to start split-testing. We get all the software setup, get excited about increasing our conversions, and then… … things get busy again and we forget. That’s why I’d like to reveal seven tests I’ve personally done either on my own sites or with my clients that have all achieved conversion increases […]

5 Things I Learnt from Video Games to Enhance my SMM

video games and social media marketing

Social media accounts and pages can resemble video games—some are truly entertaining and fun, while others make you bored and sleepy. I think there should be a way social media managers can learn a thing from video games to make their accounts and pages more captivating. So with that in mind, let’s review some common […]

7 Bad Reasons to Redesign Your Website


Here at Madtown, we hear all sorts of crazy reasons businesses use to justify the money they spend on new websites. Even worse are the reasons we hear from designers, trying to justify the (sometimes questionable) ways they’re bringing in paychecks. The only problems a basic redesign can fix are design problems. But the problems […]

Run A Better Guest Blogging Campaign: 7 Things NOT to Do

puzzle piece with key

Is guest blogging still a good marketing tactic? It depends on who you ask. According to Social Media Today, it’s “the most powerful and ethical form of link building.” Businesses have found it to be a great way to get the word out about a product or service—and build brand authority and exposure at the same time. […]

The Little-Known Trick for Higher-Quality Content and Landing Pages

research for better copywriting

There’s a little-known “trick” for higher-quality content and better-converting landing pages. The best writers swear by it. Non-writers avoid it like the plague. What is it? Research. When I first became a freelance copywriter, I had a hard time with research. I knew I needed to do a lot of it, but I didn’t know […]

Similar But Different: How These Similar Brands Differentiate Their Offers

twins: similar but different

It’s highly unlikely that your business idea is unique. The products you sell or the services you provide — other people have thought of them before. But this doesn’t mean that you can’t be successful. One way to distinguish your business from other similar businesses is through positioning. Check out these competing businesses to see […]

How to Reduce Your Bounce Rate and Raise Interaction on Your Website


Got a high bounce rate? Have you tried everything you can think of to make it lower, but without success? Don’t worry — there’s good news. Here are seven little-known ways to reduce your bounce rate and encourage longer visits (with more interaction) on your site …